PR Announcements

AutoUSA Sets New Premier Dealer Program Enrollment Benchmark

The industry’s leading provider of the highest quality Internet-generated consumer leads to auto dealers nationwide, today announced that in October, the company enrolled its 600th dealer in the Premier Dealer Program, setting a new benchmark in program sign-ups by an PDP partner. Fort Lauderdale, FL (PRWEB) November 19, 2008 — AutoUSA

“We’re a big supporter of the Premier Dealer Program, and have actively promoted it to our dealer clients because of the results we’ve seen,” said Phil DuPree, president of AutoUSA. “It increases a dealer’s online presence and puts them in the spotlight on one of the most popular automotive sites in the industry.”

The Premier Dealer Program was developed to help drive more in-market auto buyers to a dealer’s Web site with increased visibility and positioning on the Web site. Dealers receive exclusive lead territories, top placement in Edmunds’ Dealer Locator, dealer-branded advertisements throughout, custom-designed dealer PDP program Web pages and dealer endorsement messages.

AutoUSA was the first partner to offer the Premier Dealer Program, which was launched in 2006. Since then, AutoUSA’s program participants have consistently reported increases in lead quality and closing ratios as a result of the additional Web site exposure, and the portal’s popularity as a trusted source for vehicle reports, research, articles and comparisons.

“AutoUSA has been a fantastic Premier Dealer Program partner,” said Sean Peoples, executive director of business development for, Inc. “Because they really understand how to help dealers realize the full benefits of the program, their success in promoting it is no surprise.”

About AutoUSA (

AutoUSA, Inc., is headquartered in Fort Lauderdale, Florida, and a subsidiary of AutoNation, Inc. (NYSE: AN), the largest retail automotive company in the United States. AutoUSA is an independent third-party provider of leads to more than 4,000 dealerships. The company has built its success on a combination of advanced web-based technology and a network that includes the country’s most well respected online automotive resources, including, Kelley Blue Book, MSN Autos, Yahoo! Autos, America Online, NADA Analytical Services Group,, and The vast majority of Ward’s Top 100 eDealers use AutoUSA. More information is available online at

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I'm curious what dealers think about this program. We have tried it a couple of times and its very hard to determine how much of a value it is. obviously, edmunds leads are great but you can't really be sure how many of your edmunds leads come directly as a result of your "premiere" status