Beat the Competition and Increase Quality Leads to your Showroom
Everyone here on DealerRefresh by now is familiar with my deep love for HookLogic. It’s a tool I never thought would work quite as well as it does. Not only for capturing additional leads from your dealership website but also increasing your show rate from all your other lead providers.
As dealerships get better and better at generating leads online, the challenge becomes developing processes to drive the best leads to your showroom. But how do you determine which leads are most likely to actually buy – and how can you ensure they allow you the opportunity instead of your competitor?
Targeted incentives are a proven effective way to get motivated buyers into your dealership showroom. Choosing the right prospects to incentivise will help improve your Lead to Show, while keeping your cost per sale down.
HookLogic will be doing another webinar this Wednesday, May 18th (yes, that’s tomorrow). This time David Metter will be in the spot light. I worked with David at MileOne for 3 years, so he too has seen the results that HookLogic is able to yield for your dealership.
Take a lunch break and join in.
Date: May 18th, 2011
Time: 1:00-1:30 p.m. EST <<–
Location: Your desk
Event Type: Free webinar
Host: HookLogic, featuring David Metter
Contact: Aimee Kessler Evans, HookLogic
Email: [email protected]
In this free 30-minute webinar with David Metter, you’ll learn the critical importance of scoring leads from all sources, and how to drive only the best leads to your floor. Metter will discuss:
• Quality over quantity – how to offer incentives to only the leads most likely to buy
• Adding incentives to direct and email campaigns that will dramatically increase show rates
• Re-incenting based on lead score: How to get the best leads to come back
• Great processes for handling those leads once they’re in the door
…and much more.
With the summer months approaching, there’s no better time to master the art of identifying and incenting top-quality leads!