This article is more less a blurb for eDealer Advantage, a “turnkey” program for dealers that like to outsource their Internet Sales and Marketing efforts. I’ve never experienced an outsourced internet department, though I can see why many dealers would look into such an operation. I just can’t imagine a company being able to keep up with all the manufacturer changes, keeping the pricing structure updated, locating cars that are not on the lot, coordinating delivery’s when the customer is always late. I’d like to see one of these companies in action. (They even design and maintain your dealers website, though I was not impressed with)
About the Author
I’m the founder of DealerRefresh. I got my start in the dealer business when I was 18. From there I've worked throughout several departments within fixed to variable ops. Whether it’s managing the desk, perfecting sales process or studying online marketing and media trends, I absolutely love this business and the challenges it brings. On top of keeping up with DealerRefresh, I consult with dealerships and key industry businesses. My passion has been and continues to be helping dealers leverage new media to sell and improve customer service.