Best PracticesDealership Communication ToolsDealership Marketing

Can a $100 Chatbot Really Replace 2 BDC Agents?


SponsoredCan a $100 Chatbot Really Replace 2 BDC Agents?

Before I answer the question posed in the title, let’s agree on a few things:

  1. Facebook is not going away;
  2. Most of your customers are already there;
  3. Your kitten pictures and inventory vomits aren’t being read; and
  4. Facebook Ads work, but you need to start communicating with these prospects!

Because you have a dealership Facebook page, you already have Facebook Messenger – that’s a given. Every Facebook account has access to Messenger and everyone on Facebook can and many of them want to communicate with car dealers and other businesses via this application.

You do understand that, right? Many people on Facebook (and on your website) want to communicate with you via Messenger!

But I Already Have Online Chat & Text, Why Do I Need Messenger?

Your online chat is fine; and as I’ve written before, online chat is no longer an option on your dealership website. But, with all of chat’s pluses, it’s not Facebook Messenger. Unlike online chat, which allows the prospect to remain virtually anonymous, Facebook Messenger gives your team instant access to all of the prospect’s publicly available Facebook information as soon as they start communicating with you!


With Facebook Messenger, you can actually answer your prospects’ questions and begin to build rapport, since you don’t have to get personal with them in order to create a lead in the CRM. Oh, and with the right partner, your chatbot actually does nearly all this work.

Okay, But Can a $100 Chatbot Really Replace Two BDC Agents?

Sort of…

The truth is that while a $100 Car Dealer Chatbot can do the work of an infinite number of BDC Agents, for some dealers this means they might actually need to add BDC Agents.

This happens because their Facebook Ads, Facebook Posts and even their own websites begin generating hundreds of new chats each week via Messenger with each one of these chats turning into a real sales lead! (Because none of these Messenger chats is EVER anonymous!)

Chatbots can not only answer your Facebook Messenger communications instantly and correctly, but they can do so 24/7/365. Chatbots never get sick, they’re never late to work, and they can handle a nearly infinite number of conversations simultaneously.

Oh, and chatbots cost you a whole lot less than a single BDC agent. (Great car dealer chatbots can cost as little as $100 per month for round-the-clock coverage.)

Wait, What’s a Chabot?

A chatbot is like an answering service that works with virtually any major provider of chat-like applications and/or products (Facebook Messenger is the most famous of these). Chatbots are most often driven by rules and scripts, though sometimes can be powered by artificial intelligence.

Just like an answering service, the best car dealer chatbots act like an extension of your team. The only difference is that the chatbots do all or most of the work that a human would normally do when communicating with a prospect or customer.

In fact, great chatbots are basically decision trees that can answer customer questions faster and with more accuracy than an expensive salesperson or live BDC agent. When necessary, based on the rules created, chatbots can even “warm transfer” a customer to a live agent who can assist with anything requiring human intervention.

Car dealer chatbots provide instant two-way communications between your dealership and your customers. They help you build trust while maintaining a single communication thread that includes the lifetime history of messages. Facebook Messenger chats become sales leads your team can follow up with, because you’ll immediately have access to your customer’s Facebook public profile information.

Moreover, with the right Chatbot partner, you’ll even answer Messenger chats on your own dealer website!

Okay, I’m Ready to Learn More, Now What?

Just a few steps and you’ll be going strong with the one chatbot partner I recommend in automotive; one with no contract and no commitment:

  1. Start with this link.
  2. Watch the quick 88-second video on that page.
  3. Click “SIGN UP” on the link to the right of the video (also on the bottom of the page).

That’s it. They do all the work; but understand that at $100 per month and no contracts, this is not a “high-touch product” many dealers are used to overpaying for. In other words, this does not require a 5-hour meeting followed by seven demos and a final okay from your group’s CEO.

Be ready to buy and start generating real leads really freaking fast!

Good selling!


Steve is the author of Assumptive Selling: The Complete Guide to Selling More Vehicles for More Money to Today’s Connected Customers;" as well ...