Even though the Cash for Clunkers Legislation has not passed yet, there is a lot of potential business already circulating around this program. If you’re the first on the scene, you can seriously rule your market for anyone trying to find more information about the bill.
First: Build your site and prepare your staff
“This bill is not official”, and those should be the first words out of your mouth, followed by a big BUT. “But, when the bill is passed we want to be the dealership that earns your business. Let me tell you a bit about the bill as it currently sits – have you visited the Cash for Clunkers page on our website (Checkered Flag’s Cash for Clunkers page)? We are a participating Cash for Clunkers dealership, and ready to help you with the program when it does launch. Basically, the program covers vehicles over X years old with a combined MPG of less than XX…” you get the idea.
Second: Find a site to partner with for better SEO
As this program is getting a lot of attention, chances are you will have a tough time climbing through the Google results and beating all the national news articles about the Cash for Clunkers program (tough to beat CNN). Various sites are selling leads, but one is not only selling leads, it is also helping with some search engine exposure for your own site. That’s because Brian Pasch is behind it. The site is http://www.cashforclunkersfacts.com if you want to check it out – the pricing isn’t bad at all! If you want to follow on Twitter, go to http://twitter.com/cashclunkers
Lead territories are exclusive and exclusivity is gained on a first come – first serve basis, so hurry to contact Carrie Valentine at [email protected] for signups. You can also reach her at (732) 450-8200. Or you can click here to view the 3 easy steps for setup.
I think most dealers are on the wait and see method right now, but there are a lot of leads to work from customers they never would have seen, even now. I also bet that if the bill fails, manufacturers may come up with their own CFC program because demand will be so backed-up.
Third: This is Temporary
Keep in mind that this program, if it is passed, is currently slated to run through September so we’re talking 3-4 months of opportunity. You need to make as strong a run on it while you can! You don’t need a long term strategy, you don’t need a fancy website, you just need to capitalize on this short opportunity as fast as possible.
Fourth: Continued discussion on the forums
You’re more than welcome to comment on this article here, or join us on the DealerRefresh technology forums for further discussion. Cash for Clunkers discussion here.