Dealers still playing the PRICE GAME on Classified Websites.
Are dealers still playing this game? …ofcourse they are!
I was hoping this shit would stop as print continues to diminish, but it’s obvious that some of the classified sites allow it to happen as well. Maybe it’s OK. Maybe at the end of the day there really is nothing wrong with it. After all, its the customers responsibility to read the print..RIGHT?
As dealers struggle, it only makes sense to find that “trick” that gets the phone to ring, more leads into the inbox and more people through the front door “We’ll deal with the objections once they’re in the showroom”..right?
I just don’t like it and think in the long run it makes it more difficult to brand your dealership as a reputable place to do business with. I also think it brings a bad image to the classified sites that allow this type of pricing technique to happen on their websites. IMO it’s taking away from the “consumer centric” appeal and again provides a disservice to the customer.
What do you think?
Are you providing the customer a disservice by pricing your inventory like this on the Online Classified Sites?
Should the Online Classified Websites allow this type of pricing technique (knowing consumers initially search by price) ?