DealerRefresh

Obstacles, Observations and Opinions of an Automotive Internet Sales & Marketing Manager

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Latest HOT Discussion in the Forum

Does Text Messaging work for Dealers?

  • 96.4% of smartphone users send text messages on their devices*
  • US women text on their mobile phones 14% more than men*
  • 87% of US smartphone owners regularly send and receive texts on their devices*

With the strong statistics around text messaging, are dealers missing out on leveraging this growing technology in their sales and service departments?

How are you using text messaging?

Click here to join the discussion and comment

– over 20 comments so far

*2012 – 2013 Nielsen, Harris Interactive, Arbitron studies

About the Author

Jeff Kershner

I’m the founder of DealerRefresh. I got my start in the dealer business when I was 18. From there I've worked throughout several departments within fixed to variable ops. Whether it’s managing the desk, perfecting sales process or studying online marketing and media trends, I absolutely love this business and the challenges it brings. On top of keeping up with DealerRefresh, I consult with dealerships and key industry businesses. My passion has been and continues to be helping dealers leverage new media to sell and improve customer service.

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