Auto Dealership Text Messaging - Best Practices

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Does Text Messaging work for Dealers?

96.4% of smartphone users send text messages on their devices*
US women text on their mobile phones 14% more than men*
87% of US smartphone owners regularly send and receive texts on their devices*

With the strong statistics around text messaging, are dealers missing out on leveraging this growing technology in their sales and service departments?

How are you using text messaging?

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– over 20 comments so far

*2012 – 2013 Nielsen, Harris Interactive, Arbitron studies

About the Author

Jeff Kershner

I’m the founder of DealerRefresh. I got my start in the dealer business when I was 18. From there I've worked throughout several departments within fixed to variable ops. Whether it’s managing the desk, perfecting sales process or studying online marketing and media trends, I absolutely love this business and the challenges it brings. On top of keeping up with DealerRefresh, I consult with dealerships and key industry businesses. My passion has been and continues to be helping dealers leverage new media to sell and improve customer service.

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Jeff Kershner
I’m the founder of DealerRefresh. I got my start in the dealer business when I was 18. From there I've worked throughout several departments within fixed to variable ops. Whether it’s managing the desk, perfecting sales process or studying online marketing and media trends, I absolutely love this business and the challenges it brings. On top of keeping up with DealerRefresh, I consult with dealerships and key industry businesses. My passion has been and continues to be helping dealers leverage new media to sell and improve customer service.
Alex Snyder
2019 marks Alex's 30th year in the car business. In that time he has had a front-row seat for the rise of the Internet and has been working to bring the online and offline dealership experience closer. Whether you knew him from his life at Checkered Flag or his years with Dealer.com/DealerTrack/Cox Alex has remained an opinionated DealerRefresh contributor who enjoys nothing more than to poke at the unsaid truths in our industry. He also helped found FRIKINtech.

Latest HOT Discussion in the Forum

Does Text Messaging work for Dealers?

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About the Author

Jeff Kershner

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