Congrats to @dealeradvantage @carsdotcom – Ranked Highest Third-Party Automotive Website by J.D. Power and Associates dlrfr.sh/11sNf25
— Jeff Kershner (@dealerrefresh) April 4, 2013
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- Been given the reins to use marketing money...but I'm not a marketing managerNeed some help from all you smart marketing folks... BDC Manager here with little to no experience in the world of marketing, back in the auto BDC world for just shy of 7 months. I know my leads are contingent upon marketing/advertising, inventory, pricing, service, etc. - one big full circle... Been given the reins […]
- Your Co-Op PPC Provider is Bidding on the Wrong KeywordsQuestion (or maybe questions) of the day: Do you know the keywords that your pay-per-click provider is bidding on? If you do - awesome! How are those keywords performing? And are they leading to KPIs? Our agency has questioned the strategy behind bidding on branded keywords... Your Co-Op PPC Provider is Bidding on the Wrong […]
- Collect Car Buyer Leads CHEAPLY & EFFECTIVELY!You know what the most frustrating part of marketing is? Building a website to capture sales leads through. Whether you're running Facebook Ads like us, or looking to find more intuitive ways of gathering lead information, we can all agree. Building a landing page is costly, both from a time... Collect Car Buyer Leads CHEAPLY […]
- Automotive Industry Trends 2017 vs 2019Hello all Haven't been here for a while. Want to make it up to you guys by posting a piece of content that I recently bumped into (who am I kidding, I was intentionally searching for it). The article is kind of a longread, so take some time to consume it or break it down. […]
- Digital Retailing - What are your results?*If there is a thread out there that is similar to this please send me the link* Not looking to get into a long draw out discussion about Digital Retailing (DR). I personally think it scares your customers away but that is just my stubborn self. All I really want to know is five things […]
- Tesla Reality Check?So it appears that the government may look to cut off Elon's subsidy cash flow, this will test the business model. http://dailysignal.com/2016/11/13/its-time-to-stop-spending-taxpayer-dollars-on-elon-musk-and-cronyism/
- Have you looked at your dealers' SEO rankings since March 12th 2019?Search Engine Optimization (SEO), is arguably the most important marketing tactic for dealerships today, yet still remains the slowest and most confusing of all channels to master. But that free area of Google (the results without the ‘Ad’ label next to them) cannot be ignored. Especially when... Have you looked at your dealers' SEO rankings […]