Best Practices – DealerRefresh

Happy New Year! Time for the 2020 automotive marketing predictions. For the first time in several years, dealers face decreasing new car sales numbers and higher average prices. Fortunately, the cloud of confusion surrounding digital marketing seems to be dissipating. The industry broke away from the stigma of being slow to adopt new ideas and …

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You’re probably thinking to yourself oh, great another essay on making gross. Well, you’ve come to the wrong place. That path is too well worn. And, frankly, giving away too much gross is the least of your worries. Most dealerships are giving away their very business, one piece at a time. The same people who …

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Was chatting with some of @jon.berna‘s folks and they jokingly claimed Jon makes them pack their parachutes after they jump out of the plane It got me thinking about the different stages/types of companies out there on the innovation-perception scale: Naive InnovatorsJumped out of the plane thinking they’d be able to fly away like Superman. …

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It still happens today. Internet managers, BDC agents, and salespeople still send "your presence is your leverage" emails and texts to customers. Someone just showed me one. A customer goes onto the dealer’s website and clicks the "Get Price" call to action button to receive a slew of emails asking when they can come test …

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We’ve wrapped up October’s work and we’re swaggering into November with our site feeling so fresh and so clean, clean. The DealerRefresh site got a redesign, offering a sleek appearance, easy navigation, and more. We also saw some pretty interesting topics on the forum, from dealership blogs to digital retailing to data drama. Jump in …

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