Best PracticesDealership Marketing

Dealers Are Winning with Multiple “Google My Business”

  If automotive retailers want to maximize their opportunities with Google My Business (GMB), they must create separate departments for sales, service, parts and body shop. I’ve seen this topic debated online, and though some may disagree, I want the data to speak for itself in making this recommendation. Let’s first establish what winning on …

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Best PracticesDealership Marketing

Market Analysis in the Era of Coronavirus: How to Capture Leads with the Right Messaging

We’re living through a very eerie time, where it seems like every day there is another COVID-19 related news story that catches us off-guard. It’s strange that all of a sudden our biggest human instinct is “forbidden” and instead of finding comfort in the company of others, we’re practicing social distance. We can’t socialize, or …

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Best PracticesDealership Operations & ProcessesIndustry News & Trends

Will COVID-19 dealership CERTIFICATION become a thing?

COVID-19 Certification I believe this is potentially coming if this pandemic becomes a long-term situation within the United States or becomes a recurring annual issue. This certification would entail dealerships meeting a strict set of protocols to maintain the health and safety of not only their employees but the general public visiting the dealership. The …

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Best PracticesIndustry News & Trends

Cars.com Tracks Impact of COVID-19 on U.S. Auto Industry: Car Buyers Are Embracing More Online Shopping Activities and Increasingly Putting the Brake

CHICAGO – Leading automotive digital solutions provider CARS Inc. (NYSE: CARS) announced today new insights from its research to determine the impact of COVID-19 on the U.S. automotive industry. The company found that while many dealerships are experiencing historically low foot traffic and many have closed showrooms completely, tens of millions of people are still …

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Best PracticesDealership Communication Tools

Google just announced a $800 Million relief program for SMBs

Hello DealerRefresh community, Please check this program from Google during this time. The Google team asked us to share with the communities we are involved. COVID-19: $800+ million to support small businesses and crisis response Our commitment to support small- and medium-sized businesses, health organizations and governments, and health workers. blog.google Hopefully you can apply …

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Best PracticesDealership Marketing

Automotive Retail Disruption: How Process Would’ve Made a Difference

Automotive Retail Disruption: How Process Would’ve Made a Difference We all know good habits are learned in bad times, and bad habits are learned in good times. For virtually every car dealer in America, the good times started sometime around 2011, and ended suddenly in mid-March 2020. An industry disruption no one could’ve predicted. So, …

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