Dealership Operations & Processes – Page 13 – DealerRefresh

Best Practices Dealership Operations & Processes

Don’t ‘Steve Harvey’ Your Pay Plan

If you’re active over in the Refresh forums, you know every so often we have a member that will post a new discussion in reference to pay plans. I feel for these guys and gals, having to figure out their “worth” and put together pay plans for positions that are new to their dealership(s). Just …

Best Practices Dealership Operations & Processes

These 3 Basic Elements will have you TRUSTING your Dealer Forecasting

GOALS ARE NOT FORECASTS! “It’s a new month, and a redemption month! To hit our forecast, everybody should sell at least 2 more cars than they did last month!” How about this one: “We just hired 2 new sales people and they are both rockstars, ya know, great ‘car guys’. They should bring 15 more …

Best Practices Dealership Operations & Processes

8 Steps to Workforce Planning – Long Term Hiring

With 2016 right around the corner, it’s time to start thinking about your dealership’s staffing needs in the coming year. As manager, you’re used to living in the daily “my hair’s on fire” reality of running a sales and service team. There isn’t a day that goes by where something unexpected, unexplained, or you’ve-got-to-be-kidding-me happens. I …

Best Practices Dealership Operations & Processes

Create Your Own Vendor Visit Protocol

This will not win me many friends on the vendor side, because what I am about to suggest will not only help dealers structure their month, but will leave them still happily married with a full head of hair. Dealers will no longer have to dedicate time after hours finishing projects or pulling out their hair from …

Best Practices Dealership Operations & Processes

Is There a Mis-Pricing Epidemic In The Used Car Market?

If anyone knows me they know I love data visualizations. Frankly, I think graphs tell a better story than most bloggers or writers. I came across this gem and had to hear what the automotive community thought. Pricing vehicles to market has been a long trend in our industry and in 2011 some incredibly smart …

Best Practices Dealership Operations & Processes Industry Events

Changing Operational Perceptions Through Transparency

In 2014, auto dealers on average produced used vehicle department net profit of about $120,000. That number includes F&I. The average dealer sold 621 used vehicles retail (with another 435 sold wholesale). In 2014, the average auto dealer made $193 net profit per used vehicle retailed. That number is down from $254 in 2013 and …

Put Some Life in Your Lifecycle

As dealers, it seems we often find ourselves so busy evaluating the performance of our third-party lead providers that we neglect to really examine how we handle those leads once they’ve entered our CRM, specifically the automated email follow-up (often referred to as the “lifecycle” or “action plan”). That’s extremely unfortunate, as a carefully crafted …

Best Practices Dealership Operations & Processes

Do You Answer Price Questions Over the Phone and Email?

As I was listening to a recorded call on behalf of one of our clients, I ran into an exchange that’s still happening every day at dealerships. A customer called in and asked for the dealership’s “best price” on a new vehicle. Not surprising, the salesperson responded with exactly what the dealership’s management team had …

Best Practices Dealership Operations & Processes Opinions & Advice

A Dark Cloud Over the Dealership Industry

The dark cloud over the dealership industry has got to be one of the most fascinating studies in business psychology ever. About 4 weeks ago, I’m havin’ a beer at a house party at my place, and my neighbor is talking about his new ride: neighbor: “It drives me nuts, why can’t car dealers just …

Best Practices Dealership Communication Tools Dealership Operations & Processes

Can You Find the Terrible Template?

If you had a salesperson who was going through a sales presentation and constantly choking on step four of that presentation process, you’d find a way to fix the issue in step four… Better presentations lead to more sales, right? Guess what? There is a point in your automated follow-up process that is choking and …

Search

Search

Dealership Operations & Processes – Page 13 – DealerRefresh

Don’t ‘Steve Harvey’ Your Pay Plan

These 3 Basic Elements will have you TRUSTING your Dealer Forecasting

8 Steps to Workforce Planning – Long Term Hiring

Create Your Own Vendor Visit Protocol

Is There a Mis-Pricing Epidemic In The Used Car Market?

Changing Operational Perceptions Through Transparency

Put Some Life in Your Lifecycle

Do You Answer Price Questions Over the Phone and Email?

A Dark Cloud Over the Dealership Industry

Can You Find the Terrible Template?