Best PracticesDealership Operations & Processes

Digital Retailing WILL Redefine Your Dealer’s People Strategy, and Here is HOW!

Car Dealers: Want Digital Retailing? Start by Redefining your People Strategy Digital retailing has officially arrived. The perfect storm of change is upon us. Technology advancements, customer demand and OEM programs are pushing retail automotive down a new path. The early adopters of this technology have figured out what the rest of the industry is …
Best PracticesDealership Operations & Processes

3 Ways to Continuously Engage with Candidates Throughout the Hiring Process

Fewer than 1% of job seekers are interested in careers at a dealership, meaning once you receive applicants for your open roles, you need to keep them engaged throughout the hiring process – or risk losing top talent to other job opportunities. Rather than waiting until a candidate signs an offer letter to kick off …
Best PracticesDealership Operations & Processes

5 Ways Your Dealership Can Maintain Employee Compliance

Keeping track of constantly changing workforce compliance and regulatory requirements can be costly and time consuming for your dealership’s HR team. Not only does your team have to ensure compliance for employees you already have on staff, but you also need to maintain compliance throughout the hiring process for each new role. If your dealership …
Best PracticesDealership Communication ToolsDealership MarketingDealership Operations & Processes

Here are 15 Great BDC Templates to Steal!

Automotive BDC templates are critical to efficiency. Your BDC’s templates should include both word tracks for phone calls and full email templates. If you have strong templates and a BDC that utilizes them you will be well on your way to success. [Tweet “Steal these BDC templates, plug them in, and then chill… “] A …
Best PracticesDealership Communication ToolsDealership Operations & Processes

Was I Too Dumb for CRM?

In the early aughts, my dealership invested in a CRM system. I was basically a sales guy/assistant manager who (quite by accident) had championed/embraced internet leads, and whipped-up an internal lead management system for our 15-store group. I had probably just “graduated” from 100% commission to a salary+bonus pay structure — probably 4-5 years into …
Best PracticesDealership Operations & Processes

3 Elements of a Successful Dealership Applicant Sourcing Strategy

Dealers have many options to fill job openings, but continuously face challenges finding quality candidates for in-demand roles such as service technicians and sales managers. And with fewer than 1% of job seekers considering a dealership for their next career move, it’s critical to have the right strategy in place to attract strong applicants – …
Best PracticesDealership Communication ToolsDealership MarketingDealership Operations & Processes

Are Your Boring Emails Sabotaging Your Sales?

If your follow-up emails read like form letters, it’s hard to get customers to respond. The secret to a higher response rate is simply to add a little personality, warmth, and humor. Here’s how… These five easy interventions will give dull copy a little KAPOW. These aren’t touchy-feely exercises, but rather more like structural changes …