The “Secrets” to Selling More Used Cars for More Gross
Every great used car manager you or I have ever met already knows the “secrets” to selling more used cars for more gross profit. (I wrote “secrets” in quotes, because these aren’t really secrets – since everyone knows them – they’re more like axioms that everyone should heed, though not all do.)
Whether we’re talking about your used inventory today or 30 years ago, two very simple strategies are really the “secrets” that drive the turn rate and the bulk of your used car profits. These secrets are:
- Buy right
- Recondition faster
Don’t get me wrong, while I wrote these are “simple strategies,” there is nothing simple in their implementation. These take well-executed and refined processes, along with a skillset that separates great used car managers from the rest of us.