Best PracticesDealership Communication ToolsDealership MarketingDealership Operations & Processes

Here are 15 Great BDC Templates to Steal!

Automotive BDC templates are critical to efficiency. Your BDC’s templates should include both word tracks for phone calls and full email templates. If you have strong templates and a BDC that utilizes them you will be well on your way to success. [Tweet “Steal these BDC templates, plug them in, and then chill… “] A …
Best PracticesDealership Communication ToolsDealership Operations & Processes

Was I Too Dumb for CRM?

In the early aughts, my dealership invested in a CRM system. I was basically a sales guy/assistant manager who (quite by accident) had championed/embraced internet leads, and whipped-up an internal lead management system for our 15-store group. I had probably just “graduated” from 100% commission to a salary+bonus pay structure — probably 4-5 years into …
Best PracticesDealership Operations & Processes

3 Elements of a Successful Dealership Applicant Sourcing Strategy

Dealers have many options to fill job openings, but continuously face challenges finding quality candidates for in-demand roles such as service technicians and sales managers. And with fewer than 1% of job seekers considering a dealership for their next career move, it’s critical to have the right strategy in place to attract strong applicants – …
Best PracticesDealership Communication ToolsDealership MarketingDealership Operations & Processes

Are Your Boring Emails Sabotaging Your Sales?

If your follow-up emails read like form letters, it’s hard to get customers to respond. The secret to a higher response rate is simply to add a little personality, warmth, and humor. Here’s how… These five easy interventions will give dull copy a little KAPOW. These aren’t touchy-feely exercises, but rather more like structural changes …
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5 Top Reasons your GM is Causing Employee Turnover

It’s never easy to look in the mirror and face the truth (really, what is the truth?) wondering why there’s so much turnover. Where the average turnover for  YOY is 100% – asking yourself everything from is it the on-boarding, quality of personnel, management, or is it me? Why are people quitting me, BUT not …
Best PracticesDealership Operations & Processes

How the Right Employees Can Build Trust and Loyalty in YOUR Dealership Brand

According to a recent study, 81 percent of recent car buyers polled did not enjoy the car buying experience, with 29 percent indicating they do not trust salespeople. The car sales process can’t simply be about pushing cars off the lot if you want to remain competitive. Instead, you need to understand your buyer, address …
Best PracticesDealership Operations & Processes

How Your Dealership Can Compete with Amazon and Carvana

E-commerce has increasingly become a platform for big-ticket purchases like TVs, mattresses and cars. Car buyers can not only complete online before stepping into a dealership, but in some cases, they can buy cars directly from web-based vendors, cutting out the traditional dealership entirely. Sites like Carvana allow customers to buy a car online and …