Dealership Operations & Processes – Page 4 – DealerRefresh

Best Practices Dealership Operations & Processes

Assumptive Selling

Assumptive Selling Certainly, you’ve heard the saying: When you assume, you make an ass out of ‘u’ and ‘me.’ Cute, even funny… but not at all applicable in sales. Not today. The typical car buyer today has already gathered all the information before they ever step foot on your lot or pick up a phone …

Best Practices Dealership Operations & Processes

3 Ways to Continuously Engage with Candidates Throughout the Hiring Process

Fewer than 1% of job seekers are interested in careers at a dealership, meaning once you receive applicants for your open roles, you need to keep them engaged throughout the hiring process – or risk losing top talent to other job opportunities. Rather than waiting until a candidate signs an offer letter to kick off …

Best Practices Dealership Operations & Processes

Address the Problem: Stop Making Panic Decisions

Though I rarely have time to go to such things today, family reunions are a great place to hear stories about your relatives, some of which reach legendary status. As it so happens, one of my distant cousins was a Naval Aviator who got to fly the real star of Top Gun, the Grumman F-14 …

5 Ways Your Dealership Can Maintain Employee Compliance

Keeping track of constantly changing workforce compliance and regulatory requirements can be costly and time consuming for your dealership’s HR team. Not only does your team have to ensure compliance for employees you already have on staff, but you also need to maintain compliance throughout the hiring process for each new role. If your dealership …

steal these BDC templates and then chill

Best Practices Dealership Communication Tools Dealership Marketing Dealership Operations & Processes

Here are 15 Great BDC Templates to Steal!

Automotive BDC templates are critical to efficiency. Your BDC’s templates should include both word tracks for phone calls and full email templates. If you have strong templates and a BDC that utilizes them you will be well on your way to success. [Tweet “Steal these BDC templates, plug them in, and then chill… “] A …

Best Practices Dealership Communication Tools Dealership Operations & Processes

Was I Too Dumb for CRM?

In the early aughts, my dealership invested in a CRM system. I was basically a sales guy/assistant manager who (quite by accident) had championed/embraced internet leads, and whipped-up an internal lead management system for our 15-store group. I had probably just “graduated” from 100% commission to a salary+bonus pay structure — probably 4-5 years into …

Best Practices Dealership Operations & Processes

3 Elements of a Successful Dealership Applicant Sourcing Strategy

Dealers have many options to fill job openings, but continuously face challenges finding quality candidates for in-demand roles such as service technicians and sales managers. And with fewer than 1% of job seekers considering a dealership for their next career move, it’s critical to have the right strategy in place to attract strong applicants – …

Best Practices Dealership Communication Tools Dealership Marketing Dealership Operations & Processes

Are Your Boring Emails Sabotaging Your Sales?

If your follow-up emails read like form letters, it’s hard to get customers to respond. The secret to a higher response rate is simply to add a little personality, warmth, and humor. Here’s how… These five easy interventions will give dull copy a little KAPOW. These aren’t touchy-feely exercises, but rather more like structural changes …

Best Practices Dealership Marketing Dealership Operations & Processes

Don’t Catch Digital Chlamydia

“Is that vendor fine or what? Maybe I’ll bring it back to my place.” “I’d like to get my hands on that software and take it for a ride.” “I think what I have works, but it seems like experimenting with a new partner may be fun.” Many dealers are returning from NADA (or Digital …

5 Top Reasons your GM is Causing Employee Turnover

It’s never easy to look in the mirror and face the truth (really, what is the truth?) wondering why there’s so much turnover. Where the average turnover for YOY is 100% – asking yourself everything from is it the on-boarding, quality of personnel, management, or is it me? Why are people quitting me, BUT not …

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Dealership Operations & Processes – Page 4 – DealerRefresh

Assumptive Selling

3 Ways to Continuously Engage with Candidates Throughout the Hiring Process

Address the Problem: Stop Making Panic Decisions

5 Ways Your Dealership Can Maintain Employee Compliance

Here are 15 Great BDC Templates to Steal!

Was I Too Dumb for CRM?

3 Elements of a Successful Dealership Applicant Sourcing Strategy

Are Your Boring Emails Sabotaging Your Sales?

Don’t Catch Digital Chlamydia

5 Top Reasons your GM is Causing Employee Turnover