Best PracticesOpinions & Advice

When Does An Article Become a Sales Pitch?

Latest HOT Discussion in the Forum When does an article become a sales pitch? I’m curious, what’s the breaking point where an article written by an industry vendor representative becomes a sales pitch? Let’s face it, 90% of the articles published across many of our industry news outlets and forums are written by professionals (term used loosely) from …
Best PracticesOpinions & Advice

Your Digital Marketing Expert’s last job was at McDonald’s

Latest HOT Discussion in the Forum Your “Digital Marketing Expert’s” Last Job Was at McDonalds I enjoy this industry, I really do! I love how fast paced it is. I love the everyday unexpected challenges that are synonymous with the business. What really gets my negative juices raging is the number of “Automotive Retail and …
Best PracticesDealership MarketingOpinions & Advice

6 Predictions That Will Impact Automotive Retailing in 2014

Every year I like to have some fun imaging what’s in store with the future of large scale marketing and technology trends and how it may affect dealerships, consumers and possibly the industry. This is the most exciting list I’ve put together yet – and with that, I give you my Carstrodamus 2014 picks that may have the …
Best PracticesDealership MarketingOpinions & Advice

Google Introduces Their New Review Monitoring System

Latest HOT Discussion in the Forum Blumenthal Reports – Google Introduces Review Monitoring System Mike Blumenthal (the KING of local marketing) reported today, “Google Intros the Mother of All SMB Review Monitoring Systems” According to Mike, “The system, a new module for the updated Places for Business Dashboard, not only shows Google based reviews to …
Best PracticesOpinions & Advice

Goodbye to the Car Salesman??

Latest HOT Discussion in the Forum Goodbye to the Car Salesman?? Yahoo Finance published an article several hours ago titled “Say Goodbye to the Car Salesman” – Here’s the entire article. The article points out how different todays customers are.. “Customers are simply different today. They’ve scoured the Web for up-to-date price information and have probably made …
Best PracticesDealership Communication ToolsOpinions & Advice

Online New Car Pricing Myths Debunked – Autotrader.com Study

Latest HOT Discussion in the Forum Online New Car Pricing Myths Debunked AutoTrader recently revealed information from a study they did on Online Vehicle Pricing. Read the full article here. According to the study, new vehicles priced below MSRP get 34 percent more page views than those priced at MSRP. AND, those page views equal …
Industry EventsIndustry News & TrendsOpinions & Advice

Digital Dealer 15 Review with Kevin Frye

Kevin’s semi-annual Digital Dealer Conference Review It’s early Thursday morning, 5:20 am to be exact, and as I wrap up another Digital Dealer conference, I figure I should start the day with a well-needed cup of coffee after another long night in Vegas. I close the door quietly and head up the hallway towards the elevator when …