Are You Seeing a Decline in Dealership Website Lead Conversions?
Latest HOT Discussion in the Forum What Percentage Did Your Website Leads Drop Comapred to This Month Last Year? From various discussions with various people from various locations, leads in general appear to be on the decline. However, I’m looking for some specific metrics on just how bad this is. Some of the stores I’m …
Auto Dealership Text Messaging – Best Practices
Latest HOT Discussion in the Forum Does Text Messaging work for Dealers? 96.4% of smartphone users send text messages on their devices* US women text on their mobile phones 14% more than men* 87% of US smartphone owners regularly send and receive texts on their devices* With the strong statistics around text messaging, are dealers …
In Defense of the Animated GIF
A Simple Overlooked Technique – Yet so Effective Last week, Google+ announced that you can use animated gifs for your profile photo, and provided some search results on how to get started. Playing nicely with gifs is yet another feature that Google+ has over Facebook, and I believe gifs should be a regular part of …
That Could Be Me: Moving Beyond the WIIFM Principle
Honor the Sacred WIIFM For decades now, salespeople have been trained to honor the sacred WIIFM Principle (What’s in it for Me?) in everything they do. The rationale being that the more a salesperson can help his customers understand how the product will meet the needs of their unique situations, the more likely the customer will be to …
Appointment Display Board For Your Dealership
Latest HOT Discussion in the Forum Appointment Display Board? Appointment display boards at the dealership not only exudes professionalism but gives the potential client that “good feeling”, something most customers need when visiting a car dealer. John started this thread over in the forum as he has been looking for a solution like this for a …
Dale Pollak VS Google at DSMC
Latest HOT Discussion in the Forum Dale Pollak takes on Google (representative) Yago, one of our most active DealerRefresh community members recorded a session using his iPhone at DSMC. The session is with Michael Rose at Google. Michael explained the new Google cars program, which I’m sure is a great concern to Autotrader. Dale Pollak, …
Email IS Your Biggest Loss of Business
We’ve always known about our phone answering problems, but I rarely hear anyone talk about what we’re saying to customers via email. Did you know that you can measure all sorts of things around email to discover who is doing it well and who isn’t? My favorite is to look at the number of emails …
Overcoming Camera Shyness on Both Sides of the Lens
A huge stumbling block to creating interesting, original social media content is the fear of the lens. Time to get comfortable. By now, I’m sure you’ve read all about why using video is important in your dealership. Videos of vehicle presentations, employee introductions, customer testimonials, special events, kids, and general silliness (among other things) …