Dealership MarketingOpinions & Advice

What Is Your Dealerships Product?

Our manufacturers and vendors can answer this question easily about their own businesses, but can the dealers? A product is a “thing produced by labor or effort. “A “thing” isn’t always something physically tangible. What is the product of a dealership? This isn’t a question anyone ever answered for me directly. It wasn’t something anyone …
Opinions & Advice

Edmunds Perpetual Contract

Do you know what “Perpetual” means? per·pet·u·al continuing or enduring forever; everlasting. lasting an indefinitely long time: perpetual snow. continuing or continued without intermission or interruption; ceaseless. Edmunds legaleeze: #7.  Dealership hereby grants to Edmunds a royalty-free, nonexclusive, non-transferable, PERPETUAL license…. Are you fully understanding your contracts?  Have you fully understood what Edmunds and TrueCar are asking of you?
Dealership MarketingOpinions & Advice

An Open Letter to Mark O’Neil – Chairman and CEO of DealerTrack

Dear Mark O’Neil, You are the Chairman and CEO of DealerTrack with a fascinating bio that includes being President of an Auto Dealer Group, you’ve worked at Intel, you co-founded CarMax and you’re Director at DealerTire.com. It’s quite clear you have a nose for opportunity and with your Harvard MBA, you know how to leverage …