Best PracticesDealership Communication ToolsDealership MarketingOpinions & Advice

For Car Dealers: All Search Is Local

All Search Is Local Let’s be clear: for car dealers, all search is local. If you’re a dealer, it does no good for you to rank high nationally for obscure keywords if you’re not also ranking in the first spot for core searches like “ford dealer near me” or simply “ford dealer.” Moreover, because most …
Dealership MarketingOpinions & Advice

What Traditional Dealerships Can Learn from Carvana

If you’ve been in the car industry, you’ve probably heard of the new dealership on the block, Carvana. They are known for their car vending machines. That’s right, vending machines. Carvana’s mission is “to change the way people buy cars by providing a completely painless and transparent car buying experience online, eliminating the need to …
Best PracticesDealership Communication ToolsDealership Operations & ProcessesOpinions & Advice

Stop Overthinking Your Emails!

Overthinking Your Emails and Email Templates? Between prepping for 20-Group presentations to serving our regular clients, we mystery shop scores of dealers each month – reading their emails (mostly templates) and texts, and listening to their voicemails – and while we’ve seen definite overall improvement over the years, one aspect of the internet sales process …
Best PracticesDealership MarketingOpinions & Advice

Why Dealer Reviews of Automotive Vendors Matter

Customer reviews have become a first stop for today’s savvy shoppers. Online reviews exist for everything from the quality of electronics and computer accessories to which linens are best for a guest room. While the glut of customer reviews can be overwhelming, they illustrate how much stock people put into reviews and how important they …
Dealership MarketingOpinions & Advice

Are You Demanding Accountability From Your Social Media Agency?

Last month, I participated in a panel discussion about social and digital marketing at the Digital Dealer 21 convention in Las Vegas. In attendance were hundreds of automotive dealers ready to learn best practices in digital and social media. As the panel discussion unfolded, one issue kept coming up again and again: accountability. Dealers wanted …
Dealership MarketingOpinions & Advice

Online Vehicle Checkout: An Interview with Drive Motors CEO Aaron Krane

As early as 2006, a little known sole-proprietorship known as Ai-Dealer was attempting to introduce the idea of an online shopping cart for consumers to purchase their vehicle on a dealer’s website. CRM trailblazer Brian Hoecht had begun working with a handful of dealers to integrate their DMS with his technology to support online shopping …