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Best Practices Dealership Communication Tools

What Happens When Customers Stop Answering the Phone? One Major Way the iPhone Hurts Your Sales

Have you updated your iPhone yet? Better hope your customers haven’t. BDCs and sales teams alike tend to bellyache about how difficult it is to get shoppers to pick up the phone when they follow-up. Well prepare for a gut punch, because that is going to turn from an ache to a major pain. One …

Best Practices Dealership Marketing

How we increased subprime sales revenue by 437% in 120 days

CASE STUDY: Auto Dealership Group Sub Prime Lead Generation Program How we increased subprime sales revenue by 437% in 120 days I recently had an opportunity to help an automotive dealer group increase subprime sales. Their goal was to multiply last year’s numbers by 3X. So I wanted to share my findings, good and bad …

Best Practices

A DealerRefresh Recap: Our New Redesign, SpinCar, Digital Retailing, and More

We’ve wrapped up October’s work and we’re swaggering into November with our site feeling so fresh and so clean, clean. The DealerRefresh site got a redesign, offering a sleek appearance, easy navigation, and more. We also saw some pretty interesting topics on the forum, from dealership blogs to digital retailing to data drama. Jump in …

Best Practices Dealership Communication Tools Dealership Marketing

Tips to Improve Follow-Up With Car Buyers

It’s a classic sales question: to keep momentum going and make the sale, you need to follow up with leads in a way that will engage and move them farther down the pipeline. But how do you know if or when your customers really want to hear from you? It’s not that prospects don’t want …

Best Practices Dealership Marketing

Connecting Digital and Physical Front-Line Ready

Reconditioning is a critical step in getting a vehicle prepared for sale, both online and instore. If not done efficiently, this tends to be the stage that costs dealers time, money and engagement. Delays in reconditioning can create delays with merchandising, unless you have a process for getting vehicle merchandised through a proactive, phased approach. …

A DealerRefresh Forum Recap: iOS13, Facebook Reactions, Loyal Service, Cox and Rivian

Quarter three has wrapped up, and we’re heading into Q4 with some exciting DealerRefresh topics and some much needed changes to the dealer forums on the horizon. Maybe you have a gameplan ready to go to close out the year on a high note, or maybe you’re still looking for industry insights. Either way, September …

Best Practices Dealership Marketing Dealership Operations & Processes

The Kumbaya Strategy – Why Your Ineffective Internet Team/BDC Thinks They’re Doing a Good Job

The Kumbaya Strategy – Why Your Ineffective Internet Team/BDC Thinks They’re Doing a Good Job Imagine a world where no one ever told you “no.” Relaxing and enjoyable, right? Now imagine working on an internet sales team or in a sales BDC and never hearing a prospect tell you “no” over the phone.

Best Practices Dealership Communication Tools Dealership Marketing

What Dealerships Can Learn From Ecommerce (And No, It’s Not Selling Cars Online)

Instead of overhauling the retail car shopping experience to be fully online, start by taking some of the best marketing tactics from ecommerce and putting them to work for automotive. Here are two major strategies to steal from ecommerce that will personalize your marketing to better engage leads and improve the sales process at your dealership.

Best Practices Dealership Marketing

Is Your Service Center Invisible in Google Search?

Auto service centers thrive on Google Search, typically ranking for dozens of local search terms like “oil change near me,” “service center open now,” and “best mechanic in Tallahassee.” However, if you only have one listing for both your service center and your showroom you could be missing out on free traffic from Google. Luckily, …

Best Practices Dealership Marketing

“Just OK is not OK”, inspired by the recent AT&T commercials

An “op-ed” piece https://www.ispot.tv/ad/IiKe/at-and-t-wireless-ok-movers As the infamous vendor in the automotive space struggling with the balance of bringing bold innovation while also staying relevant for dealerships, this commercial resonated with me (seriously, watch it). Dealerships have good processes in place– you invest in SEM with an agency, you have a working website (most of the …