Best Practices – Page 3 – DealerRefresh | DealerRefresh Automotive Dealer Forums

Best Practices Dealership Communication Tools

7 Seismic Shifts Coming to Automotive CRM

We live in a world where new technology swirls around us at a relentless and often dizzying pace, yet as we look closer inside the automotive industry and one particular area – the CRM – the winds are very calm, and the marketplace solutions aren’t keeping pace with innovation outside of the industry. In a …

Best Practices Dealership Marketing

RefreshFriday – Sales from Social are a Myth

LIVE Today at 1:00 PM EST Today (Friday March 29th) marks the last Friday in Women’s History month and we’re closing it down on Social Media. The stigma that social media doesn’t sell cars is alive and well, but examples that break the stigma are everywhere. We’re going to explore the history of social for …

Best Practices Opinions & Advice Other Stuff

Stories from the sales floor, with John Quinn : Story #2

Talking about intimidation and pressure in the forums the other day, I was reminded of a deal I wrote ‘back in the day.’ I think I was between my 2nd and 3rd year of selling cars, so this would have been 1998ish. I had “graduated” from the Honda showroom, and moved next door to our …

Best Practices Dealership Marketing

Should I Ever Use a VDP as a Landing Page?

Should I Ever Use a VDP as a Landing Page? Let’s be honest: This is not an uncommon question. We have discussed before here on DealerRefresh in the dealer forums. It’s important to understand best practices for all digital marketing strategies. The answer, most times, is the same. Let the customer’s intent and expectations drive …

Best Practices

ALL customers like to NEGOTIATE, Right?

There is a great response to a post in the forums from MitchFlorida that basically says, ‘not all customers are the same.’ I agree with the basic premise completely, but I’ll take it a little further… The exact quote is… “There are two kind of car buyers: those who like to negotiate and deal, and …

Best Practices

Your Marketing ROI is Not a Zero-Sum Game

It’s a new year, and that means we’re all thinking about how to get the best marketing ROI in 2019. To start, we have to assess- what’s been working and what hasn’t? What stays for another year, and what needs to go? It’s vital to assess the value of all your marketing efforts. But the assessment …

Best Practices Dealership Operations & Processes Opinions & Advice

Please Don’t Leave Me: The Upside To Sales Empowerment

Anyone love their phone company? If you are like me, there is nothing I abhor more than needing to call them. Every time I call, I have to do a bit of meditational breathing and mentally prepare myself for what will inevitably be hours of frustration. Not only will there be excessive hold times involved, …

Best Practices Dealership Operations & Processes

4 Secrets to Leveraging Technology at your Dealership

For years we’ve been talking about new technology that will allow car buyers to purchase their vehicles online, essentially eliminating the need for sales people and for years this topic has been top of mind. Sure, we have seen a little uptick in online vehicle purchases but whether this has addressed the main issue or …

Best Practices

The 10 Best Auto Dealer Sales Blogs for 2019

The automotive sales business is highly competitive. Today, you need more than superior merchandise, enticing pricing, superior warranties and financing, a great location, and winning personality to find success. You need to subscribe to auto dealer sales blogs to stay informed and ahead of the game. Why? In 2019, more consumers will search for their perfect …

Best Practices Dealership Marketing

The Importance of a Dealership’s Google My Business

There are many touchpoints in a car shopper’s journey. Few are as important as Google My Business (GMB). GMB listings show up in direct searches, and they collect highly influential information, including: Dealership Name Reviews Q&A Engagement Options Dealership Citations (Address, Hours of Operation, and Phone Number) A typical listing provides a lot of information, …

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Best Practices – Page 3 – DealerRefresh

7 Seismic Shifts Coming to Automotive CRM

RefreshFriday – Sales from Social are a Myth

Stories from the sales floor, with John Quinn : Story #2

Should I Ever Use a VDP as a Landing Page?

ALL customers like to NEGOTIATE, Right?

Your Marketing ROI is Not a Zero-Sum Game

Please Don’t Leave Me: The Upside To Sales Empowerment

4 Secrets to Leveraging Technology at your Dealership

The 10 Best Auto Dealer Sales Blogs for 2019

The Importance of a Dealership’s Google My Business