Best PracticesDealership Marketing

The Importance of a Dealership’s Google My Business

There are many touchpoints in a car shopper’s journey. Few are as important as Google My Business (GMB). GMB listings show up in direct searches, and they collect highly influential information, including: Dealership Name Reviews Q&A Engagement Options Dealership Citations (Address, Hours of Operation, and Phone Number) A typical listing provides a lot of information, …
Best PracticesDealership MarketingDealership Operations & ProcessesOpinions & Advice

It’s the Boring Stuff that Sells Cars

It’s the Boring Stuff that Sells Cars As you and your team review your sales plans for 2019, it’s important to remember that the dealers growing market share use the same websites, tools and marketing sources you use. Just like you, they’ve yet to discover a magic bean or digital secret that can sell vehicles …
Best PracticesDealership Operations & Processes

Avoid The Averages Because They’re Costing You MONEY!

Countless decisions get made every day in dealerships based on averages. Popular examples include market day supply, average retail price, average days on lot and average wholesale price. Too often we trust these numbers (simple averages) as if they are the be-all end-all. After doing something for so long, we begin to take it for …