Best Practices – Page 64 – DealerRefresh | DealerRefresh Automotive Dealer Forums

Trade-in Value: The Missing Ingredient to Holding Gross and Building Trust

Since the beginning of car sales, we have tried to find that elusive balance between holding gross and increasing volume. OEMs would love nothing more than to have an army of sales professionals whose sole focus was moving product- so much so, many of them have decreased profit margin to all time lows in the …

Best Practices

LOST – 5 Ways to Prospect Your “Lost” Customers into Future Sales

Let’s talk about “LOST” and I am not talking about the widely popular television show that just recently concluded on ABC. I am talking about your lost customers. It all starts with that phone call to unsold customers. “Hi Jeff this is Jerry with… oh you did, what did you buy?” How many times have …

Best Practices

Four Superhero Powers for Dealer Website Tracking

What if you had Superhero powers like Spider-Man, Batman and Superman? You could have an amazing gift to do the unexpected and save the day. Sure, you’ve been tracking calls from your dealership’s website for years. Your store may even be running an expensive pay-per-click campaign that is bringing well-qualified leads. That is what the …

Best Practices

What happens if you get hit by a bus?

Do you have a replacement strategy for your job? Or have you been like me, and have just been too busy to bother with it? Now that I am changing positions, I am having to train my replacements and it is incredibly enlightening. I highly suggest you have someone sit next to you and explain …

Best Practices

Social Media Etiquette for Vendors

I just got back from Digital Dealer 8 and almost every presentation was on Social Media. Many vendors were preaching why dealers should be doing something in Social Media, but there weren’t many telling their clients how to do it right. That’s mostly because many of these vendors don’t understand how Social Media truly works …

Best Practices

Social Media Best Practices for Automotive Dealers

Download your copy of Social Media Best Practices for Automotive Dealers here. Adam Boalt / Founder of GOSO (and a current advertiser here on DealerRefresh) just published an ebook full of best practices for car dealers using or looking to get into social media. This e-book, Social Media Best Practices for Automotive Dealers, is for …

Best Practices

I hate the Internet Department

Lately I’ve become very frustrated with dealer’s Internet departments. It’s not because the people who staff these departments aren’t with it or on their game, quite the contrary. These people tend to be some of the most progressive, smartest individuals in the dealership. I think that many of them are the general managers of the …

Best Practices

Turbo Charge Your Internet Responses

With so many customers using the Internet as a starting point to shop for a vehicle, we need to get better with the quality our responses. I see some of the worst templates you can imagine on a daily basis. Some dealers bombard their customers with e-mail after e-mail. Why not send one e-mail that’s …

Best Practices

How To Hire Qualified Sales and Service Professionals

How you recruit and hire your dealership Sales, Internet and BDC professionals, sets the performance “tone” for your entire dealership. A few months ago I wrote “Change Please – Who We Hire and How We Hire“. In that article I introduced to you the concept of an effective Employee Life Cycle System (ELCS) – something …

Best Practices

The Power Of A Test Drive

Why does buying a vehicle have to be such a disappointment? My last two car shopping experiences have been less than pleasurable. Three years ago my Acura TL was coming off lease and it was time to start shopping for a new car. Since my previous two vehicles had been Acura’s, I was ready for …

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Best Practices – Page 64 – DealerRefresh

Trade-in Value: The Missing Ingredient to Holding Gross and Building Trust

LOST – 5 Ways to Prospect Your “Lost” Customers into Future Sales

Four Superhero Powers for Dealer Website Tracking

What happens if you get hit by a bus?

I hate the Internet Department

Turbo Charge Your Internet Responses

How To Hire Qualified Sales and Service Professionals

The Power Of A Test Drive