Embrace Challenge
As General George Smith Patton Jr said “if everyone is thinking alike, then somebody isn’t thinking.” This quote came up during a recent interview I did with my good pal, and fellow automotive prognosticator, Eric Miltsch. If you’ve tuned into social media these past few months, you’re a brave soul. Not since the Chernobyl disaster …
Memorial Day Weekend Sales Prep
How to Rock Your Sales Event with Precautionary Measures in Place Memorial Day weekend has historically been a weekend of epic deals in the automotive industry. This is a 3-day window to move a large amount of inventory in a short time. Then COVID-19 happened. Car dealers are an essential business, but with many states …
Perception and Reality: Taking Control of the Video Experience
After using a laptop screen exclusively for more than a decade, I decided to breakdown and buy an external monitor. Since a decent next to the top of line monitor costs a much as a used car, I wanted to do a little research. So, off to YouTube I go to try to gather some …
A DealerRefresh Recap: Covid-19, Dealer Process, Digital Retailing, and Planning Forward
Well, just like the old saying…March came in like a lion and out like Godzilla. A Godzilla who has us sheltering in place. It has been a while, but it is definitely time for the next Dealer Refresh Recap. With everything going on in the world, I wanted to give you some great resources to …
Dealers Are Winning with Multiple “Google My Business”
If automotive retailers want to maximize their opportunities with Google My Business (GMB), they must create separate departments for sales, service, parts and body shop. I’ve seen this topic debated online, and though some may disagree, I want the data to speak for itself in making this recommendation. Let’s first establish what winning on …
Market Analysis in the Era of Coronavirus: How to Capture Leads with the Right Messaging
We’re living through a very eerie time, where it seems like every day there is another COVID-19 related news story that catches us off-guard. It’s strange that all of a sudden our biggest human instinct is “forbidden” and instead of finding comfort in the company of others, we’re practicing social distance. We can’t socialize, or …
How is COVID-19 Impacting the Used Car Market?
In these unprecedented times, we’re inspired by how the automotive industry is coming together to get through the crisis. People and companies around the country are doing their part to help any way they can. As a data company, one of the ways we can help is to share market trends and insights. The hope …
Will COVID-19 dealership CERTIFICATION become a thing?
COVID-19 Certification I believe this is potentially coming if this pandemic becomes a long-term situation within the United States or becomes a recurring annual issue. This certification would entail dealerships meeting a strict set of protocols to maintain the health and safety of not only their employees but the general public visiting the dealership. The …
Cars.com Tracks Impact of COVID-19 on U.S. Auto Industry: Car Buyers Are Embracing More Online Shopping Activities and Increasingly Putting the Brake
CHICAGO – Leading automotive digital solutions provider CARS Inc. (NYSE: CARS) announced today new insights from its research to determine the impact of COVID-19 on the U.S. automotive industry. The company found that while many dealerships are experiencing historically low foot traffic and many have closed showrooms completely, tens of millions of people are still …
