Best PracticesDealership MarketingDealership Operations & Processes

What it took for this Millennial… to land his DREAM JOB – Selling Cars!

Read on for a story of what it’s really like to get hired in the car business. Meet Will. Will graduated from Western Carolina University in May 2018 with a double major in Business Management and Marketing. He was a member of Lambda Chi Alpha and held the leadership position of Finance Chair. During the …
Best PracticesDealership Operations & Processes

Digital Retailing WILL Redefine Your Dealer’s People Strategy, and Here is HOW!

Car Dealers: Want Digital Retailing? Start by Redefining your People Strategy Digital retailing has officially arrived. The perfect storm of change is upon us. Technology advancements, customer demand and OEM programs are pushing retail automotive down a new path. The early adopters of this technology have figured out what the rest of the industry is …
Best PracticesDealership Marketing

3rd Party Classifieds Battle to Win-the-Click

One of the questions I receive most often from dealers is whether or not they are overpaying for their third-party classifieds. The dealers overall agree that third-party classified sites (*TPCs) are a foundational element in a successful digital marketing strategy, however they are concerned as the pricing has continued to climb over the years. It seems to …
Best PracticesDealership Operations & Processes

3 Ways to Continuously Engage with Candidates Throughout the Hiring Process

Fewer than 1% of job seekers are interested in careers at a dealership, meaning once you receive applicants for your open roles, you need to keep them engaged throughout the hiring process – or risk losing top talent to other job opportunities. Rather than waiting until a candidate signs an offer letter to kick off …