I just got back from one of Jack Simmons training courses held by AutoTrader. This is the 2nd one I have attended and I must say…I’m ALWAYS very impressed. I’ve been doing this Internet Sales/Management thing for over 6 years and I still walk away with some great ideas to implement after one of Jack’s trainings. Jack…if you ever need "anything" or want someone to bounce some ideas off of…please look me up. I’ll be at NADA this year, a drink or 4 is on me!
This years AutoSuccess Best Practices Summit will be held at the MGM Grand, Las Vegas, Nevada, November 3 – 4, 2005
They are offering two days of "intense learning to dramatically improve ones sales results".
I’m really going to try and attend this year.
–David Kain, president, Kain Automotive, Inc.,
–Jennifer Picheco, director of e-commerce, Germain Motor Company
–Darren Haygood, director of CRM & Internet sales, Lokey Automotive
–Dean Evans, vice president of marketing, Dealix Corporation
–Chip Perry, CEO and president, AutoTrader.com
–Sean Wolfinton, Owner, BZ Results
–Keith Latman, CEO and Co-Founder, iCarMagic
and a few others.
I did a Travelocity package for non stop trip out of Dulles Airport in VA to Vegas with 3 nights at the MGM. The total was around $1,200 plus the cost of the convention.
The Cost is $695 in advance, $995 after October 5, 2005.
+600 for food and drinks
+1000 for some slots and blackjack
-$0,000 winning (I never win anything)
Total Expense = $3495.00 … ouch. That’s a little on the $$ side. I guess I could leave out the slots and blackjack.
Call (866) 317 -7914 or visit http://www.autosuccess.biz/fileshare/S3_info&reply.pdf to register and learn more.
Is anyone else going?? Leave me some comments!!
Where would you like to go NEXT?
Is your dealership website asking your customer where they would like to go next after submitting a request, price quote or for more information?
MOST dealer websites direct the customer to a Thank You page and inform them that they will be contacted within a short amount of time. Some dealership websites take them directly back to the dealerships website homepage.
WHY NOT direct the customer to another page of the website or even straight to the credit application. Let’s take this opportunity to engage once again.
Example – “Thank you for your request, someone from our Internet Sales Team will be in contact with you shortly. Spend less time at the dealership and FILL OUT our Secure Online Credit Application.”
Or something like;
“Thank you for your request, someone from our Internet Sales Team will be in contact with you shortly. Where would you like to go Next?
- Visit our Specials Page
- View our Pre-Owned Inventory
- Learn about our Discounted Extended Warranties
- Enter to Win a ……
- Sign up for our Monthly Newsletter
- Sign Up for our Monthly Specials Email
- View our Pre-Owned Inventory
(Link your customers to different pages of your site with these call to actions)
Funneling your customer to a dead-end will most likely end in one result; the customer closing out the browser or leaving through the back door of your website.
Keep the consumer engaged and on your dealership website. You never know, they might find another vehicle of interest or even better – fill out a credit application. One step closer to turning into an actual showroom visit.
What you are going to keep the customer engaged after converting and being sent to the “Thank You” page?
This article is more less a blurb for eDealer Advantage, a “turnkey” program for dealers that like to outsource their Internet Sales and Marketing efforts. I’ve never experienced an outsourced internet department, though I can see why many dealers would look into such an operation. I just can’t imagine a company being able to keep up with all the manufacturer changes, keeping the pricing structure updated, locating cars that are not on the lot, coordinating delivery’s when the customer is always late. I’d like to see one of these companies in action. (They even design and maintain your dealers website, though I was not impressed with)