Best Practices – Page 8 – DealerRefresh | DealerRefresh Automotive Dealer Forums

The Salesman’s CoronaVirus Survival Guide

We are living in unprecedented times with the Corona Virus forcing state’s to issue stay at home orders, social distancing, and business shut downs. This unknown is causing fear, confusion, not to mention, destroying daily routines. It leads to a feeling that we aren’t in control of our lives anymore. Now, most dealers I have …

Best Practices Dealership Communication Tools

Google just announced a $800 Million relief program for SMBs

Hello DealerRefresh community, Please check this program from Google during this time. The Google team asked us to share with the communities we are involved. COVID-19: $800+ million to support small businesses and crisis response Our commitment to support small\u002D and medium\u002Dsized businesses, health organizations and governments, and health workers. blog.google Hopefully you can apply …

Best Practices Dealership Marketing

Automotive Retail Disruption: How Process Would’ve Made a Difference

Automotive Retail Disruption: How Process Would’ve Made a Difference We all know good habits are learned in bad times, and bad habits are learned in good times. For virtually every car dealer in America, the good times started sometime around 2011, and ended suddenly in mid-March 2020. An industry disruption no one could’ve predicted. So, …

Best Practices Dealership Marketing

Do Not Use This New Google My Business Feature

Do not use Google’s new “Temporarily closed” GMB label if your dealership needs to temporarily close due to COVID-19. The problem with using this new feature is that you’ll first have to contact GMB support. There isn’t currently an option for you to access this label on the dashboard. Also, you won’t be able to …

Best Practices Dealership Marketing

Daily Impact of COVID-19 on Dealerships

Check out what @Jon Berna and his team are offering to the industry.. All reports are automatically update each night on the most important metrics dealerships should be monitoring to understand the real impact this has on business. Find out how this climate effecting the dealer industry.. I’ll do my best to keep this updated …

Best Practices Dealership Communication Tools

It’s 7:13 pm PST. My phone rang six times today with spam calls

This has happened to you, right? Articles and headlines like this and this tell similar stories — spam calls keep increasing. The Federal Communication Commission (FCC) says these unwanted calls represent their top consumer complaint and highest priority. Good news – you’re not alone. Various players are trying to fight the madness. Phone carriers are …

Best Practices Dealership Marketing

HOW TO: Automate Your Dealership’s Google My Business Posts

Most car dealers understand the importance of Google My Business Posts but don’t have the time or resources to dedicate to it. Today, I’m going to show you how to fully automate the process of regularly posting to your Google My Business profile! Essentially we’ll be taking the best content you’re already posting on Facebook …

Best Practices Dealership Communication Tools

Dealers: Beware Artificial Activity Targets

Dealers: Beware Artificial Activity Targets I get it. The dealership sold zero vehicles on a Tuesday. Salespeople spent the entire day in the vaping circle or surfing the web. No one was making their calls. Fifty Calls Per Day! To combat the lethargy, someone on the leadership team demanded action. “I want each salesperson making …

Best Practices

The Missing Link to Your Sales Success

I have spent the last year analyzing CRM data as we build out our next-generation CRM platform at 360Converge. I have learned a ton along the way, and today I want to share with you five crucial steps that almost everyone ignores, yet if you used them, you would increase your appointment and sales rates …

Best Practices Dealership Marketing Dealership Operations & Processes

Acquiring cars in 2020 & beyond – WATCH OUT!

In the famous words of Bob Dylan, "The times, they are a-changing." Remember the good old days when customers had two ways of selling their car? They could either take it down to their local dealer or turn to Craigslist. For consumers, they were making a tradeoff, make more money or save more time. In …

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Best Practices – Page 8 – DealerRefresh

The Salesman’s CoronaVirus Survival Guide

Google just announced a $800 Million relief program for SMBs

Automotive Retail Disruption: How Process Would’ve Made a Difference

Do Not Use This New Google My Business Feature

Daily Impact of COVID-19 on Dealerships

It’s 7:13 pm PST. My phone rang six times today with spam calls

HOW TO: Automate Your Dealership’s Google My Business Posts

Dealers: Beware Artificial Activity Targets

The Missing Link to Your Sales Success

Acquiring cars in 2020 & beyond – WATCH OUT!