Old School is New Again
While most of those who use the term “old school” in automotive retail are speaking disparagingly about dealerships, managers and salespeople relying on outdated marketing, sales techniques and processes; the truth is that the most successful dealers I work with today understand that sometimes “old school” is still the best way to move some metal.
In the current flat-to-down market, most dealers have no idea where to cut, where to spend, or where to focus their efforts. This, of course, is because most dealers just rode the wave for the past 6+ years, and only now are they faced with falling sales.
For these dealers, I recommend mixing in a little of what others consider “old school.” Here are four quick, old-school strategies I recommend you start with if you’re looking to gain share in a down market: [Read more…]