We Don’t Need No Stinking Banners
Why you should immediately dump the rotating image carousel on your dealership’s homepage
Though not quite as ubiquitous today as they were just a few years ago, homepage slideshows (aka image carousels and/or rotating banners) still appear on far too many dealer websites for me to believe anyone has taken the time to measure their impact.
That is, I don’t believe OEMs, dealer groups or dealers know one way or the other if these homepage slideshows help them sell cars or increase service ROs. (The data, by the way, suggests they do not.) [Read more…]