If you spend any time reading industry articles, going to conferences like NADA, or studying automotive, you know that digital drives sales. The online marketplace and frictionless sales process has disrupted the old school sales cycle and empowered the consumer to own the purchasing experience.
This is where we need to be and this is how we need to operate.
Google realizes the struggle for automotive to keep up with the fast paced changes and has created a playbook for dealers to help guide them through the most important elements to stay relevant and optimized on search and display. This guidebook highlights why digital is so important: [Read more…]