If word of mouth is the most trusted form of advertising, what has the Internet done to extend its power? Why is the traditional business approach to fear it?
In 2007 Jeff wrote an article about whether dealers should be using Social Media – you know…those facebook, myspace, and twitter sites. Here we are 2 years later and I am finding quite a few dealers on all of these mediums! Forget whether you agree with dealers being there or not, and let’s talk about how you track what is going on around your brand. I think we can all agree people are using these sites to talk about you.