“Facebook was built to bring people closer together and build relationships.” Who would have thought that this pleasant idea could make businesses question so much of what they thought they knew about social media?
Facebook wants people to connect more. The company, led by Mark Zuckerberg, is on a mission to increase authentic dialogue and engagement and has begun demoting posts from businesses accordingly. Users’ News Feed are prioritizing more posts from friends and family, and less from brands and pages.
One of our big focus areas for 2018 is making sure the time we all spend on Facebook is time well spent.We built…
As a result of this mission, businesses have experienced a marked decrease in their ability to organically reach people on Facebook in the past few years. In 2012, organic reach for the average Facebook page hovered around 16%. In 2014, that number had stooped to 6.5%. In 2016, one study found that organic reach could be as low as 2% for some Facebook pages as detailed here.
The bad news? It’s only going to continue dropping. The good news? There are ways to handle it. [Read more…]