Best PracticesDealership Marketing

Is Your Service Center Invisible in Google Search?

Auto service centers thrive on Google Search, typically ranking for dozens of local search terms like “oil change near me,” “service center open now,” and “best mechanic in Tallahassee.” However, if you only have one listing for both your service center and your showroom you could be missing out on free traffic from Google. Luckily, …
Best PracticesDealership Marketing

“Just OK is not OK”, inspired by the recent AT&T commercials

An “op-ed” piece https://www.ispot.tv/ad/IiKe/at-and-t-wireless-ok-movers As the infamous vendor in the automotive space struggling with the balance of bringing bold innovation while also staying relevant for dealerships, this commercial resonated with me (seriously, watch it). Dealerships have good processes in place– you invest in SEM with an agency, you have a working website (most of the …
Best PracticesDealership Communication ToolsDealership MarketingDealership Operations & Processes

Stop Trying to Netflix and Chill Your Customers

Maybe I’m not the ideal person to make this analogy. After all, I haven’t been single for almost 20 years. That was before smartphones. Before Google. Before social media. Wifi barely existed. There was no Kindle, we actually read paper books. And Netflix wasn’t even an idea. Regardless, the phrase “Netflix and chill” has become parlance for …