Which elements are you already using, and which do you need to incorporate?
BEGINNING = ENERGY + PERSONALIZATION
The first 10 seconds of your video sets the tone for how your message is received. Are you flat and mechanical? Or are you upbeat and and positive? Remember, YOUR attitude toward the vehicle determines your customer’s attitude toward the vehicle.
The second most essential component to the beginning of your videos is personalization. Things like mentioning your customer’s name, the vehicle they’re interested in, and any questions they may have.
Here is a PRO TIP: [Read more…]