Dealership Marketing

Driven Data Launches New Marketing Platform to Lower Dealer Advertising Costs

INDIANAPOLIS, IN. – Driven Data, an Indianapolis-based technology company, announces the launch of its next generation marketing platform for the automotive industry. Driven Data is the first automotive solution to connect dealerships’ first party data from their CRM and DMS into both paid search and paid social automatically. This enables dealerships to drive loyalty by reaching their prior …
Best PracticesDealership Marketing

Connecting Digital and Physical Front-Line Ready

Reconditioning is a critical step in getting a vehicle prepared for sale, both online and instore. If not done efficiently, this tends to be the stage that costs dealers time, money and engagement. Delays in reconditioning can create delays with merchandising, unless you have a process for getting vehicle merchandised through a proactive, phased approach. …
Best PracticesDealership MarketingIndustry News & TrendsOpinions & Advice

A DealerRefresh Forum Recap: iOS13, Facebook Reactions, Loyal Service, Cox and Rivian

Quarter three has wrapped up, and we’re heading into Q4 with some exciting DealerRefresh topics and some much needed changes to the dealer forums on the horizon. Maybe you have a gameplan ready to go to close out the year on a high note, or maybe you’re still looking for industry insights. Either way, September …
Best PracticesDealership MarketingDealership Operations & Processes

The Kumbaya Strategy – Why Your Ineffective Internet Team/BDC Thinks They’re Doing a Good Job

The Kumbaya Strategy – Why Your Ineffective Internet Team/BDC Thinks They’re Doing a Good Job Imagine a world where no one ever told you “no.” Relaxing and enjoyable, right? Now imagine working on an internet sales team or in a sales BDC and never hearing a prospect tell you “no” over the phone.