Best PracticesDealership Marketing

The Importance of a Dealership’s Google My Business

There are many touchpoints in a car shopper’s journey. Few are as important as Google My Business (GMB). GMB listings show up in direct searches, and they collect highly influential information, including: Dealership Name Reviews Q&A Engagement Options Dealership Citations (Address, Hours of Operation, and Phone Number) A typical listing provides a lot of information, …
Best PracticesDealership MarketingDealership Operations & ProcessesOpinions & Advice

It’s the Boring Stuff that Sells Cars

It’s the Boring Stuff that Sells Cars As you and your team review your sales plans for 2019, it’s important to remember that the dealers growing market share use the same websites, tools and marketing sources you use. Just like you, they’ve yet to discover a magic bean or digital secret that can sell vehicles …
Best PracticesDealership Marketing

Here’s how to get your first 100 Facebook Reviews

People rely on Facebook reviews because of their accuracy over time. Of course, not every single review reflects perfectly the customer experience, but an aggregate review score quickly tells new customers what type of experience they can expect at your dealership. Unfortunately, there’s no shortcut to get Facebook reviews or improving reviews and ratings overnight. …
Best PracticesDealership MarketingDealership Operations & ProcessesOpinions & Advice

Mastering Instagram Highlights in 10 Easy Steps

Ever since the unveiling of “highlights” on Instagram, people have been struggling to find ways to properly utilize them. While some influencers and businesses use them to show off contact info, others have found creative ways to make them both eye-catching and functional. At Dealer Authority, we have arranged our highlights into different categories that …