Dealership Marketing – Page 34 – DealerRefresh | DealerRefresh Automotive Dealer Forums

Custom Content: A Conversion Machine

How to track the influence of custom content Last year I wrote a number of articles on how to setup Google Analytics Multi-Channel Sales Funnels (MCSF) to track assisted conversions. I was thinking about how dealers could use MCSF to show that their blogs and custom content helped in the lead submission process. If we can show …

Best Practices Dealership Marketing

What Your Toddler Can Teach You About Differentiating Your Dealership

Four-year-old Martina is about to teach you a lesson. [highlight color=”#F0F0F0″ font=”black”]You: Martina, it’s time for bed, sweetie. Martina: Why? You: Because you’ve had a long day and you’re going to be getting sleepy soon. Martina: Why? You: Well, because you played outside and ran around the house all day. Martina: Why? You: Because you’re …

Dealership Marketing

Facebook Toilet – DealerRefresh Cartoon

Dealership Communication Tools Dealership Marketing Industry News & Trends

Facebook Introduces Partner Categories for Ads

With immediate success and attracting the likes of General Motors and Hyundai, Facebook has once again furthered its ability to produce revenue – and not only for itself. Earlier this week Facebook announced Partner Categories, an effective, data-backed way to find true ROI with Facebook targeted ads. Unknown to many, but there are 20 million …

Dealership Marketing

Knowing Photoshop Comes in Handy – DealerRefresh Cartoon

Dealership Marketing Industry News & Trends

Where Did the Dates Go on Google Reviews?

A brief, but pointedly confused, open letter to Google. Dear Google, We, local, online marketers do love you. You have brought us great innovation in organizing the world’s information. You have brought many local businesses the opportunity to capture new customers and advertise on a fairly even playing field (budget aside) with the big boys. …

Best Practices Dealership Marketing

Why Would Anyone Buy a Car From Your Dealership – Really?

[highlight color=”#fddcaf” font=”black”]We’re getting some conversation and sharing rolling this weekend with a post by Brian Pasch. He’s looking for the answer to what appears to be a simple question. But, is it?[/highlight] Why Buy A New Vehicle From Your Dealership? I love working with car dealers to create a comprehensive marketing road map …

In Defense of the Animated GIF

A Simple Overlooked Technique – Yet so Effective Last week, Google+ announced that you can use animated gifs for your profile photo, and provided some search results on how to get started. Playing nicely with gifs is yet another feature that Google+ has over Facebook, and I believe gifs should be a regular part of …

Dealership Marketing

The Wrong Fight Against SEM

[highlight color=”#fddcaf” font=”black”]Brian Pasch comments on why dealers need help on more things than telling them to fight SEM spending. There are other games to play.[/highlight] Picking a Fight Against Paid Search A great discussion broke out on DealerRefresh Forums and I was compelled to comment, but then it turned into a longer story! Ed …

Best Practices Dealership Communication Tools Dealership Marketing Industry News & Trends

QR Codes – Are We Still Talking About’m? YES!

By the year 2016 it is expected there will be over one billion smartphone owners, ready and able to shop, browse, research, click, text, post and scan. And, scan they will, according to Pitney Bowe’s recent report that looked into QR usage in the United States and Europe. To the surprise of many, it’s …