Dealership Marketing – Page 35 – DealerRefresh | DealerRefresh Automotive Dealer Forums

What’s YOUR Persona?

Century Interactive is on the 7th floor of a cool office building in Dallas, TX. To our right, as we look out, is Downtown Dallas. To our left, and no more than a pitching wedge away, is a bustling Whole Foods. It’s a great spot for a high end grocery store and they do really …

Best Practices Dealership Marketing Opinions & Advice

That Could Be Me: Moving Beyond the WIIFM Principle

Honor the Sacred WIIFM For decades now, salespeople have been trained to honor the sacred WIIFM Principle (What’s in it for Me?) in everything they do. The rationale being that the more a salesperson can help his customers understand how the product will meet the needs of their unique situations, the more likely the customer will be to …

Dealership Marketing Industry News & Trends

SEO VS SEM (Google) Infographic

FREE Clicks (SEO) Becoming More Costly? If you happen to be one those folks who clicks on the first search results listing on page one of Google, you’re in good company. The majority, in fact, click on this before clicking on an organic ranking just a few listings under that paid advertisement. But, hold on. …

Best Practices Dealership Marketing

Social Media – 30,000 Times Per Day

U.S. talk about their auto purchases on average 30,000 times per day On a daily basis your friends and family take to social media for advice on just about anything. Think about how many times a day you’ve stumbled on a neighbor seeking thoughts on where to take their wife for dinner, or your sister …

Dealership Marketing Industry News & Trends

Buying A Car an Infographic and Some Important Stats

According to a recent study by Lab42, the top four frustrations in the vehicle purchasing process are, dealing with salespeople, finding the right vehicle, the time spent on the process and understanding finance. Four out of four of these frustrations sit at your dealership. Spending time on the process What processes does your dealership …

Dealership Communication Tools Dealership Marketing

Touching Your Customer

Which billboard ad does your customer drive-by and view 50 times per day? Which newspaper ad do your customers look at 65 times per day? Which online banner ad does your customer look at 100 times per day? I’ll bet you don’t have a marketing initiative that touches each one of your customers 50-100 times …

Overcoming Camera Shyness on Both Sides of the Lens

A huge stumbling block to creating interesting, original social media content is the fear of the lens. Time to get comfortable. By now, I’m sure you’ve read all about why using video is important in your dealership. Videos of vehicle presentations, employee introductions, customer testimonials, special events, kids, and general silliness (among other things) …

Best Practices Dealership Communication Tools Dealership Marketing

Can Your Email Find Love The Second Time Around?

With Valentine’s Day around the corner, I thought I’d share some ideas on how you can get a little more love for your email campaign by giving it a second chance. Let’s say you sent off your email and the results aren’t what you expected. Since you’ve already put your time and effort into …

Best Practices Dealership Marketing

What the Baltimore Ravens Can Teach You About Your Dealership’s Marketing

Another football season comes to an end with the crowning of a Super Bowl champion. Are the Baltimore Ravens the most talented team in the NFL? Maybe… or maybe not. Love them or hate them, what the Ravens are is a unified team. Separate units of offense, defense and special teams that worked together to accomplish a …

Dealership Marketing

How important are forum lead conversions from your dealership website?

Latest HOT Discussion in the Forums How important are forum lead conversions from your dealership website? There’s a great discussion happening right now over in the DealerRefresh forum. This is a question and subject that is very important to each of us. Are form lead conversions from your dealership website becoming obsolete? Speak up and …

Search

Search

Dealership Marketing – Page 35 – DealerRefresh

What’s YOUR Persona?

That Could Be Me: Moving Beyond the WIIFM Principle

SEO VS SEM (Google) Infographic

Social Media – 30,000 Times Per Day

Buying A Car an Infographic and Some Important Stats

Touching Your Customer

Overcoming Camera Shyness on Both Sides of the Lens

Can Your Email Find Love The Second Time Around?

What the Baltimore Ravens Can Teach You About Your Dealership’s Marketing

How important are forum lead conversions from your dealership website?