Are you eligible for Google Ad Credits for Covid-19
Google Ad Credits for Automotive Dealers: Covid-19 What to know about Google’s Ad Credits for Automotive Dealers in the United States Are you an automotive dealer who spends money on digital advertising, specifically with Google? Or maybe, you are an automotive dealer partnered with a provider or vendor who advertises on your behalf with …
Will Google’s Featured Snippet Update Increase Engagement/Conversions?
Google announced some significant changes to featured snippets. When clicking on some snippets, Google will now take you directly to the exact text seen in the snippet on the webpage. This text is then highlighted. Here’s the Google Tweet announcing the update: Here’s an example of the highlighted text on the webpage: Note: I took …
Dealers Are Winning with Multiple “Google My Business”
If automotive retailers want to maximize their opportunities with Google My Business (GMB), they must create separate departments for sales, service, parts and body shop. I’ve seen this topic debated online, and though some may disagree, I want the data to speak for itself in making this recommendation. Let’s first establish what winning on …
Market Analysis in the Era of Coronavirus: How to Capture Leads with the Right Messaging
We’re living through a very eerie time, where it seems like every day there is another COVID-19 related news story that catches us off-guard. It’s strange that all of a sudden our biggest human instinct is “forbidden” and instead of finding comfort in the company of others, we’re practicing social distance. We can’t socialize, or …
The Salesman’s CoronaVirus Survival Guide
We are living in unprecedented times with the Corona Virus forcing state’s to issue stay at home orders, social distancing, and business shut downs. This unknown is causing fear, confusion, not to mention, destroying daily routines. It leads to a feeling that we aren’t in control of our lives anymore. Now, most dealers I have …
Automotive Retail Disruption: How Process Would’ve Made a Difference
Automotive Retail Disruption: How Process Would’ve Made a Difference We all know good habits are learned in bad times, and bad habits are learned in good times. For virtually every car dealer in America, the good times started sometime around 2011, and ended suddenly in mid-March 2020. An industry disruption no one could’ve predicted. So, …