Dealership Marketing – Page 41 – DealerRefresh | DealerRefresh Automotive Dealer Forums

SEO is Evolving …into our world

Hopefully you’re reading that title thinking “duh Alex, of course SEO is evolving.” Google changes things in their algorithms so often it is almost a different animal every day. Staying ahead of things is a full time job. However, you’re probably wondering how it crosses into the real world. No, I don’t want to get …

Q&A with Mike McFall, President of Black Book Online

Black Book Online offers Dealerships the “Super Lead” With the announcement of the new Credit Activator, Black Book Online is offering dealerships a “Super Lead“. Most DealerRefreshers are very familiar, if not already a user of Black Book Online trade appraisal service. We’ve had many discussions around trade appraisal tools for dealership websites here on …

Insight Begins By Seeing

Recently I was in a plumbing supply store. I needed a small, custom part for my kitchen faucet. This is what greeted me: That’s right. A bunch of white guys in dress shirts and ties, answering phones at desks with paper catalogues, and wood panels on the walls. Seriously. I had to check my phone …

Live Dealer Chat – Exclusive Interview with Contact At Once!

Last week’s announcement by Autotrader.com, combined with previous announcements by Cars.com and other automotive website providers, shines the spotlight on live dealer live chat. Many of us are asking questions about what this means for our dealerships, so I conducted an exclusive interview with Marc Hayes, the founder and head of products for Contact At …

Dealership Marketing Opinions & Advice

Smart Phones Will Be Their Weapon of Choice!

The year is 2035. The scene, a ramshackle car dealership with cracked asphalt, a few dim fluorescent lighting fixtures swinging on thin chains and empty jars of Folgers crystals where the keurig machine once brewed single servings of cinnamon vanilla dark roast. The cars are still perfectly aligned in rows, but no one is hovering …

Dealership Marketing

Oops! New Media Strategies Sacked Over Chrysler Tweet

In yet another show of why brand management is so important and content is key, Chrysler has fired its agency, New Media Strategies, due to an errant tweet sent yesterday. The tweet, meant to be sent from the strategists personal account but mistakenly sent from the @ChryslerAutos handle, read “I find it ironic that Detroit …

Dealership Marketing

Exclusive Interview with Cars.com on Dealer Ratings and Reviews

Cars.com will be going live March 15th with Dealer Reviews. Many of us have several questions like “Why is Cars.com getting into dealer ratings?” I asked Nick Hummer, Product Manager at Cars.com if he would take some time and join me for an exclusive interview / Q&A for DealerRefresh. He was happy to do so. [highlight …

Dealership Marketing

The Role of the Internet in the New and Used Vehicle Purchase Process

Half of new vehicle buyers and 58 percent of used vehicle buyers said that the web was the most influential information source in their purchase decision. Polk and AutoTrader.com recently teamed up to conduct a study of recent buyers of new and used vehicles. To no surprise for us DealerRefreshers, the Internet has become an …

Dealership Marketing Industry Events

Reputation Management Lab Schedule – #NADA2011

NADA 2011 Reputation Management Labs with Cars.com Great News!! Cars.com Dealer Advantage is hosting an array of Dealership Reputation Management workshops and Mini Labs during this years 2011 NADA.They’ve done a stellar job aligning some of our industry professionals and vertical Online Reputation Professionals for these workshops and mini labs. Click here for the Full …

Dealership Marketing

Dealership Call Tracking Study: Three Lessons for 2011

Do car dealerships really know how their advertising dollars are performing? For an industry that spends as much as it does in advertising, one would assume that they are tracking the return on investment down to the penny and taking action based on what they see. As a relative newcomer to the world of automotive …

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Dealership Marketing – Page 41 – DealerRefresh

SEO is Evolving …into our world

Q&A with Mike McFall, President of Black Book Online

Insight Begins By Seeing

Live Dealer Chat – Exclusive Interview with Contact At Once!

Smart Phones Will Be Their Weapon of Choice!

Oops! New Media Strategies Sacked Over Chrysler Tweet

Exclusive Interview with Cars.com on Dealer Ratings and Reviews

The Role of the Internet in the New and Used Vehicle Purchase Process

Reputation Management Lab Schedule – #NADA2011

Dealership Call Tracking Study: Three Lessons for 2011