Dealership Marketing – Page 42 – DealerRefresh | DealerRefresh Automotive Dealer Forums

Animoto’s Call to Action feature for Your Dealer Videos

Unless you have been hiding under a rock, you are well aware that video is increasingly important in your digital marketing strategy. Dealers across the country have been dipping their toes in the video pool, and a few have even jumped in head first. Most of us have tried putting together homemade video with Flip …

Cars.com Dealer Reviews Will Be Going Live Spring of 2011

Cars.com Introduces Dealer Reviews Today, Cars.com announced they would be introducing Dealer Reviews come spring of 2011. This is a huge announcement in my opinion and one that will continue to change the landscape for dealerships. A customer will now not only find the vehicle they’re interested in but at the same time decide if …

DealerRater Reviews to Facebook FanPage Wall – How to Video

I often get the question “How can does one get their individual DealerRater reviews posted on their Dealerships Facebook Page ?” We’re referring to your dealerships fb page “Wall” and not a tab. I decided to cut a quick video. It’s easier to show than write about it…. I know this might be a little …

Dealership Marketing

Using PPC against the dealership. Edmunds and Tier 2’s are still at it.

I encourage dealers to create a process, in your dealership, to conduct a search on your dealership name each week to see if anyone is purchasing your business name in a Google Adwords competitive attack. Adwords (also known as PPC, Paid Search, or SEM) is a fast and efficient way for competitors and third parties …

Dealership Marketing

1 Question Dealership Online Reputation Survey

Dealership Marketing

SEO is Still Relevant Amongst Google’s Changes

Recently Google created a Tsunami of change by integrating Google Places into organic search results. Dealers called me to ask what I thought these changes would have to their Automotive SEO strategies. I was not quick to answer because I think that Google is still refining their balancing act of SEO, SEM, and Google Places. …

Dealership Marketing

Mobile Websites vs. Mobile Apps. Which One For The Dealer?

Dealership Mobile websites vs. Apps. You can read countless articles on this topic. It’s a subject as polarizing as a sports boarder battle. There are plenty of examples of companies using mobile websites or apps exclusively, while others opt for both options. Which mobile strategy is the best route for the dealer? Mobile websites? Apps? …

Dealership Marketing

Is PPC a window to all visitor behavior?

Every customer who arrives at your site has a unique experience. If you don’t take the time to understand the multitude of possible experiences on your site, you might be missing enormous amounts of opportunity. Ask yourself a simple question: “What are the different problems I can solve for my customers?” You’ll find out quickly …

Dealership Marketing

Reviews, Places, and SEO. Google’s new Integration.

Google is on the move again with possible (at the time of this posting) changes hot off the heels of a move to Google Instant. In my opinion these changes should have a much more obvious impact on local businesses than what we’ve seen from Instant thus far. Google is becoming much more integrated by …

Dealership Marketing

7 Myths of How People Search For a Car Online

Enjoy this presentation by Larry Bruce at the last Digital Dealer Conference on his 7 Myths of How People Search For a Car Online. Larry reviewed 35 hours of people searching for car online on video he came to some shocking revelations that dispell a lot of myths we have been told over the years …