Dealership Marketing – Page 45 – DealerRefresh | DealerRefresh Automotive Dealer Forums

Social Media Marketing – Stop Spamming Stupid

“Social Media Marketing”, “Social Networking” catchy buzzwords used to push new platforms and for dated industry “experts” to claim a new found mastery. Opinions on proper use of popular platforms vary immensely. From one tweet a week to many per day. Website providers putting Digg and Delicious buttons on Inventory? Ning sites for car dealers? …

How do blogging and social media impact your dealership?

Dealership Marketing

Social Media and Blogging for Dealers

For the last three years, the auto industry, specifically the dealer community, has inched its way into blogging and social media. It is actually safe to talk about these things whereas fewer than two years ago I purposely avoided using such terms in my conversations with dealers and auto insiders because they were still a …

Dealership Marketing

Alex’s Dealer.com Headquarters Visit

Dealer.com's headquarters in Burlington, VT is a fantastic place to visit for a car dealer and automotive manufacturer. It is a technology haven staffed with the brightest and best people. See the photos of this recycled facility.

Dealership Marketing

Optimizing Local Search for your Dealership

Guest Posting by Rebecca Lieb Everyone’s Local Somewhere As far back as 2004, local search accounted for up to 25 percent of commercial activity on the Web, according to a Kelsey Group study. No wonder large and small players alike have been striving to build a better local search mousetrap. Of all the large and …

Best Practices Dealership Marketing

Integration? What’s that and what do I do with it? What about my DMS?

Integration as defined on Dictionary.com: an act or instance of combining into an integral whole. Okay…that doesn’t really help. How about Wikipedia? Awesome – they have an entry for “System Integration”: is the bringing together of the component subsystems into one system and ensuring that the subsystem function together as a system. There’s a lot …

Dealership Marketing

Increase Sales by Putting Web 2.0 in the Dealer Employee Handbook

Guest Posting by Audrey Knoth Should we revisit the Dealership Handbook? It’s time to turn the auto dealer employee handbook into a marketing tool – one of the most effective that dealerships could have. How could a weighty tome on such subjects as paid-time-off and the dress code heat up sales? By adding a section …

Dealership Marketing

Ripoffreport.com and your Dealerships Online Reputation

Guest Posting by Stan Sher Does your dealer have a complaint on the RipoffReport.com? Are you monitoring the site to be sure your not listed? How do you treat your customers? How did you treat your previous employees? These are questions that need to be considered when we search for our dealership in Google to …

Dealership Marketing PR Announcements

Cox Auto Trader Makes Strategic Moves to Improve Online Automotive Advertising Business

ATLANTA (January 5, 2009) – Cox Auto Trader, parent company to AutoTrader.com and Cox AutoTrader/AutoMart, is making strategic changes to its business in an effort to better address the needs of both consumers and commercial advertising customers through its online automotive advertising business led by AutoTrader.com. Cox AutoTrader/AutoMart, the print-based subsidiary of Cox Auto Trader, …

Dealership Marketing

When is enough enough? Where do we draw the line on expense cutting?

As most of you know, I am part of the third generation of Snyder’s at the Checkered Flag Automotive Group. My grandfather founded the company in 1964 after he himself was part of another third generation of Snyder’s at a department store we used to own in Downtown Norfolk since the late 1800’s (closed in …

Dealership Marketing

The not so near close distant future of Google paid search expandable ads for your dealers inventory

Could we be looking at the new Google AdWords expandable product listings? Google has been testing this new expandable product listing for sponsored ads across the board with other vertical markets. Have you seen it? Some worry that these new expandable ads will push the natural ads too far down the page but I think …