Dealership Marketing – Page 46 – DealerRefresh | DealerRefresh Automotive Dealer Forums

Watch your dealerhip video in HD on YouTube

YouTube has finally added the option of viewing video in HD. It was less than a few weeks ago they added the size change to the player, so it was only obvious that YouTube was gearing up for HD. The new HD Format looking really good. I’m not sure if it surpasses some of the …

Dealership Marketing

The death of the Internet Director

The time has come to promote the Internet Director into a much larger role It was announced yesterday that America went into a recession in December of 2007. We have now reached a full year in a down market. By now, all of us in the automotive industry are feeling it on some level. I’ve …

Dealership Marketing

Harness the Power of Video Online to Increase Traffic and ROI

Guest Posting by Karry Moore Video online is the newest way to increase dealer exposure on the Internet. What is online video and how can it benefit your dealership and help you sell more cars? Using video on the Internet is a great way to promote your dealership, your cars, as well as your own …

Dealership Marketing

Car Dealers Embrace Online Video – Automotive Online Video Marketing Trends

Guest Posting by Mark Robertson Car Dealers Plan to Embrace Online Video Just the other day, there was a great article on AdAge titled “Car Dealers Learning Art of Viral Video” that highlights the use of online video by US automotive dealerships and specifically highlights several examples and attempts at viral video marketing – including …

Dealership Marketing

Hiring a Full-Time SEO and Internet Marketing Manager for your Dealership

Are you thinking about bringing someone into your dealership full-time for online marketing initiatives? If you aren’t, maybe you should. Considering that dealerships need to not only be versed in SEO and SEM but also analytics, reputation management, video SEO and social media, it seems only natural to bring someone in to do internet marketing …

Dealership Marketing

Web 2.0 Essential for Dealers to Survive Economic Crisis

Guest Posting by Audrey Knoth These days, the most believable voices come from individuals, not what your dealers says about itself. As one who subscribes to Automotive News daily alerts, I’ve come to expect a several-times-a-day dose of once unthinkable news about the auto industry. There may not have been many tears shed over the …

Dealership Marketing

ALERT – DO NOT BUY LEADS from New Car America!

Be careful! Dealix is/was purchasing leads from a lead provider “New Car America” and it could be a scam. My good friend and dealer owner brought this to my attention after speaking to a CUSTOMER (over the phone) that filled out the lead form. The phone conversation with the gentlemen that apparently filled out the …

Dealership Marketing

Search Engine Marketing has reached Stage 3

Search Engine Marketing has been around since the early 2000s and has quickly become a billion dollar advertising system for eCommerce. It is one of the most measurable and cost-effective advertising medias available. On the dealership side of the automotive world, Search Engine Marketing is still in its infancy. Many dealers think it is some …

Dealership Marketing

Are Internet Specials like Pulling Teeth?

Hello, my name is Alex and I’ve been handling Internet specials my automotive group since 2001. Every month there are 10 or more franchises I have to create sets of specials for, and I really enjoy it! However, I really can’t stand how hard it is to extract information from the stores who I make …

Dealership Marketing

Have you been blitzed by team ATC yet?

Have you experienced the AutoTrader.com BLITZ? Every once in a while you meet a salesperson who was obviously flexing his/her muscles to a coworker before trying to sell you something. If things go awry, they have a tendency to say things that don’t usually make the sale, but probably push someone further away. Well, I’m …