What do consumers really want in a car buying experience?
Most of you (the one’s that sell cars for a living) may have to make a concentrated effort to look past the way you like to sell cars in order to answer honestly. With any luck, everyone that comments will do so from the perspective of a consumer. Is there anything in the traditional or …
Do Car Dealers Need to be Social Networking?
Why aren’t dealers social networking? When I attended the 2007 J.D. Power Roundtable a few months back, every time I turned around someone was talking about dealers and SOCIAL NETWORKING! “Dealers need to be social networking!” “Why aren’t dealers social networking?” There are many reasons why dealers are not social networking and I’m not totally …
AutoTrader.com Pricing???
There has been a lot of talk about the changes in AutoTrader’s pricing, so why don’t we get this beast out in the open for better or worse? What do you think of AutoTrader.com’s price hikes? Posted by Alex Snyder on behalf of a few dealers.
4 Myths of Automotive SEO – By J.D Rucker
Car dealers are usually a year or two behind the internet trends. Some companies are taking advantage of that fact. Doing search engine optimization for auto dealers is difficult, as the market is extremely competitive. Selling search engine optimization to car dealers makes doing the SEO seem like childsplay. Since the beginning of the world …
Do videos really help sell cars?
Is Video an effective tool for your dealers online marketing? Video seems to be all the hype, BUT for selling vehicles, I’m not sure where and if fits into the landscape for dealers. With sites like HotSwap.com and others on the horizon, maybe we’ll find out soon enough. Until then, will dealers be willing to …