Dealership Marketing – Page 5 – DealerRefresh | DealerRefresh Automotive Dealer Forums

Do Not Use This New Google My Business Feature

Do not use Google’s new “Temporarily closed” GMB label if your dealership needs to temporarily close due to COVID-19. The problem with using this new feature is that you’ll first have to contact GMB support. There isn’t currently an option for you to access this label on the dashboard. Also, you won’t be able to …

Best Practices Dealership Marketing

Daily Impact of COVID-19 on Dealerships

Check out what @Jon Berna and his team are offering to the industry.. All reports are automatically update each night on the most important metrics dealerships should be monitoring to understand the real impact this has on business. Find out how this climate effecting the dealer industry.. I’ll do my best to keep this updated …

Best Practices Dealership Marketing

HOW TO: Automate Your Dealership’s Google My Business Posts

Most car dealers understand the importance of Google My Business Posts but don’t have the time or resources to dedicate to it. Today, I’m going to show you how to fully automate the process of regularly posting to your Google My Business profile! Essentially we’ll be taking the best content you’re already posting on Facebook …

Dealership Marketing

Car Dealer SEO: Same Old, Same Old

Car Dealer SEO: Same Old, Same Old I’ll keep this one brief. And, to answer the question you’re going to have while reading this article: No, I do not sell search engine optimization. I’ve written and spoken about the waste and fraud in automotive search engine optimization for at least a decade. Because it’s digital, …

Best Practices Dealership Marketing Dealership Operations & Processes

Acquiring cars in 2020 & beyond – WATCH OUT!

In the famous words of Bob Dylan, "The times, they are a-changing." Remember the good old days when customers had two ways of selling their car? They could either take it down to their local dealer or turn to Craigslist. For consumers, they were making a tradeoff, make more money or save more time. In …

Best Practices Dealership Marketing

Will Swapping Fresh Content Improve Your SEO?

Outdated website content may not always hurt, but it certainly never helps, either. Is it worth the effort to dust off those old pages and give ‘em a shine? The answer may surprise you. When it comes to SEO and website traffic, everyone is looking for an edge on the competition. It’s no surprise that …

Best Practices Dealership Marketing

Uncovered More Black Hat SEO….

Recently my team and I uncovered a dirty secret with automotive websites. One of our clients using an unnamed website company had become victims of Black Hat SEO tactics. Our client’s website had over 1000 pages of cloned content that was added by the website company. Content cloning is done by using a script or …

Best Practices Dealership Marketing

Here’s How Your Dealer Can Use Google My Business to Drive More Website Traffic

If you haven’t fully optimized your dealer’s free Google My Business (GMB) listing, you’re missing out on VALUABLE Google searchers who could be visiting your website and even your dealer. To help you out, I put together 10 optimization recommendations that EVERY dealer should use on their GMB listing going into 2020. Here they are: …

Best Practices Dealership Marketing

How we increased subprime sales revenue by 437% in 120 days

CASE STUDY: Auto Dealership Group Sub Prime Lead Generation Program How we increased subprime sales revenue by 437% in 120 days I recently had an opportunity to help an automotive dealer group increase subprime sales. Their goal was to multiply last year’s numbers by 3X. So I wanted to share my findings, good and bad …