As multi-million dollar local brick and mortar businesses offering people a significant product and service, the expectations for what a dealer can and should be achieving must be high.
While I believe that the majority of dealers do strive for excellence, one area where dealers are not exceeding expectations is with Social Media.
Considering that social media sites such as Facebook have caused a permanent shift in the way we live our lives, conduct business, and advertise, this is a problem that must be solved. The dealers that do solve it will have a huge competitive advantage.
How does this tie in with long-term profitability, you ask?