Facebook’s News Feed is about to get more efficient and helpful.
Last week Facebook announced the ability to add “Call Now” call to action buttons to sponsored ads. The local awareness ads feature is rolling out slowly, most likely to profiles and pages who are actively using targeted ads.
These local awareness ads are designed to reach more people who may be near your business. Instead of a Shop Now call to action button, which takes the user to a specific page in your website, the new Call Now button makes it easy for people to call your business – from their News Feed.
This is an excellent opportunity for dealers to target specific areas and people. Perfect for test drive appointments, service coupons, reservations for an event or anything else worthy of driving a phone call.
How Do I Create a Local Awareness Ad to Promote My Dealership?