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Best Practices Dealership Communication Tools

Google just announced a $800 Million relief program for SMBs

Hello DealerRefresh community, Please check this program from Google during this time. The Google team asked us to share with the communities we are involved. COVID-19: $800+ million to support small businesses and crisis response Our commitment to support small- and medium-sized businesses, health organizations and governments, and health workers. blog.google Hopefully you can apply …

Best Practices Dealership Communication Tools

It’s 7:13 pm PST. My phone rang six times today with spam calls

This has happened to you, right? Articles and headlines like this and this tell similar stories — spam calls keep increasing. The Federal Communication Commission (FCC) says these unwanted calls represent their top consumer complaint and highest priority. Good news – you’re not alone. Various players are trying to fight the madness. Phone carriers are …

Best Practices Dealership Communication Tools

Dealers: Beware Artificial Activity Targets

Dealers: Beware Artificial Activity Targets I get it. The dealership sold zero vehicles on a Tuesday. Salespeople spent the entire day in the vaping circle or surfing the web. No one was making their calls. Fifty Calls Per Day! To combat the lethargy, someone on the leadership team demanded action. “I want each salesperson making …

Best Practices Dealership Communication Tools

What Happens When Customers Stop Answering the Phone? One Major Way the iPhone Hurts Your Sales

Have you updated your iPhone yet? Better hope your customers haven’t. BDCs and sales teams alike tend to bellyache about how difficult it is to get shoppers to pick up the phone when they follow-up. Well prepare for a gut punch, because that is going to turn from an ache to a major pain. One …

Best Practices Dealership Communication Tools Dealership Marketing

Tips to Improve Follow-Up With Car Buyers

It’s a classic sales question: to keep momentum going and make the sale, you need to follow up with leads in a way that will engage and move them farther down the pipeline. But how do you know if or when your customers really want to hear from you? It’s not that prospects don’t want …

Dealership Communication Tools Dealership Marketing

3 Tools to Re-Engage Cold Leads

If you’re looking to the end of the month and are feeling like your lead funnel isn’t as full as you’d like, there’s good news. With the help of a few tools, you can re-engage cold leads and find warm leads you thought were lost. 1. Use Sales Intelligence to Reconsider Lost Leads Our data …

What Dealerships Can Learn From Ecommerce (And No, It’s Not Selling Cars Online)

Instead of overhauling the retail car shopping experience to be fully online, start by taking some of the best marketing tactics from ecommerce and putting them to work for automotive. Here are two major strategies to steal from ecommerce that will personalize your marketing to better engage leads and improve the sales process at your dealership.

Best Practices Dealership Communication Tools Dealership Marketing Dealership Operations & Processes

Stop Trying to Netflix and Chill Your Customers

Maybe I’m not the ideal person to make this analogy. After all, I haven’t been single for almost 20 years. That was before smartphones. Before Google. Before social media. Wifi barely existed. There was no Kindle, we actually read paper books. And Netflix wasn’t even an idea. Regardless, the phrase “Netflix and chill” has become parlance for …

Best Practices Dealership Communication Tools

7 Seismic Shifts Coming to Automotive CRM

We live in a world where new technology swirls around us at a relentless and often dizzying pace, yet as we look closer inside the automotive industry and one particular area – the CRM – the winds are very calm, and the marketplace solutions aren’t keeping pace with innovation outside of the industry. In a …

Dealership Communication Tools Dealership Marketing

How Customer Reviews Enrich Attribution Insights

Many automotive dealerships listen solely to CRM data and whatever they can learn from Google Analytics to understand and attribute the factors that influence a customer’s purchase decision. Both tools provide a limited perspective. And CRM data is vulnerable to error (e.g., a salesperson inputs data incorrectly or incompletely). To get a more complete picture …

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Dealership Communication Tools – DealerRefresh

Google just announced a $800 Million relief program for SMBs

It’s 7:13 pm PST. My phone rang six times today with spam calls

Dealers: Beware Artificial Activity Targets

What Happens When Customers Stop Answering the Phone? One Major Way the iPhone Hurts Your Sales

Tips to Improve Follow-Up With Car Buyers

3 Tools to Re-Engage Cold Leads

What Dealerships Can Learn From Ecommerce (And No, It’s Not Selling Cars Online)

Stop Trying to Netflix and Chill Your Customers

7 Seismic Shifts Coming to Automotive CRM

How Customer Reviews Enrich Attribution Insights