Reality check. We’re not living in the Information Age anymore.
Newspaper and banner ads have long been forgotten across sales & marketing meetings around the world. Our most basic vehicle for communicating and information gathering, text, is now being replaced with video, emojis, GIF’s, augmented reality, and voice assistants.
1. Consumers will purchase an average of $2,276 over the vehicle base price to get the tech features they want.
Here are a few of the latest tech features that are steering purchasing decisions: V2V Communication, Apple CarPlay/Android Auto, 360-Degree Cameras, Bluetooth Connectivity, Mobile Wifi, Blind Spot Awareness, Wireless Device Charging, Autonomous Vehicles, Heads-Up Display, Keyless Entry, and Forward Collision Avoidance. [Read more…]