Dealership Communication Tools – Page 16 – DealerRefresh | DealerRefresh Automotive Dealer Forums

Dealership Communication Tools Industry News & Trends

Reporting Update, or What’s Up With our VDPs on Cars.com

For the extra-diligent, faithful readers of DealerRefresh, I know I promised everyone a sneak preview of the Market Intelligence Report this month, but I’m going to postpone it until next month. As you know, Jeff wanted me to talk about the cool things happening at Cars.com, but he also wanted me to dig even further …

Dealership Communication Tools Dealership Marketing

What Apple’s New Passbook Means for Your Dealership

I don’t think I’m alone in viewing Apple’s rumored “iWallet” as a game changer. The first iteration, released Monday, is called Passbook. The concept’s simple. Right now you use your smartphone for phone calls, web search, directions, reminders – everything. Just as we slowly eliminated the need for a phone and PDA or a phone …

Dealership Communication Tools

Can integrated CRM systems replace the DMS?

Some dealers have a love/hate relationship with the Dealer Management System (DMS). They depend on the functionality that the software brings but they hate long-term contracts and the cost associated with the technology. Placing a value on DMS is not the point of this article. I would like to focus on the death of DMS systems, …

How Do You Fix a Bad Reputation?

In my last post, “The Reputation Score You’re Not Checking and Should Be” we looked at ways to monitor your email reputation. Your email reputation determines whether companies like Hotmail and Yahoo deliver your email messages to your customer’s inbox or spam folder. Email providers are very aggressive at keeping unwanted emails out of inboxes. …

The Reputation Score You’re Not Checking and Should Be

You’re probably monitoring your dealership’s online reputation with customers on DealerRater and Google, but did you know there is another element of your dealership’s reputation that is being scored that can dramatically impact your store’s sales? This is the email reputation your dealership has with Internet Service Providers (ISPs) such as Hotmail, Yahoo, AOL, etc. …

Why Do We Need Another F&I Menu?

Have you seen iTap Menu? The best thing about the DealerRefresh forums are of course all the conversations happening day in and day out. Some of the best conversations start with a simple question about a new product or offering. Within the thread “Dealer Desking Favorites“, one of our members JamieS linked to a new …

Dealership Communication Tools

A Neat Social Media Strategy Tool – Check it out

This found it’s way into my inbox over the weekend. It takes about 10-20 minutes to get through the through the 6 steps. STEP 1 – What Do You Want To Accomplish with your Social Media Strategy? STEP 2 – Determine Where You Are In the Social Media Lifecycle STEP 3 – Understand & Rank …

Dealership Communication Tools

Blueprint Series: CRM revisited

At the PCG Bootcamp, Jeff Collins requested we bring the Blueprint Series back. He was especially adamant that we cover CRM. We last posted a Blueprint Series article on CRM in February of 2008. A lot has changed in the last three years and we felt this was a good one to revisit. The biggest …

Live Dealer Chat – Exclusive Interview with Contact At Once!

Last week’s announcement by Autotrader.com, combined with previous announcements by Cars.com and other automotive website providers, shines the spotlight on live dealer live chat. Many of us are asking questions about what this means for our dealerships, so I conducted an exclusive interview with Marc Hayes, the founder and head of products for Contact At …

Dealership Communication Tools

How to buy a CRM | Part 5: Conclusion

CRM buying is a very personal experience. In the introduction to this 5 part series I mentioned that making a decision on a CRM is massive, and I think we all know that. However, it isn’t all about just buying a CRM; there are some elements I covered that pertain to better utilizing your current …

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Dealership Communication Tools – Page 16 – DealerRefresh

Reporting Update, or What’s Up With our VDPs on Cars.com

What Apple’s New Passbook Means for Your Dealership

Can integrated CRM systems replace the DMS?

How Do You Fix a Bad Reputation?

The Reputation Score You’re Not Checking and Should Be

Why Do We Need Another F&I Menu?

A Neat Social Media Strategy Tool – Check it out

Blueprint Series: CRM revisited

Live Dealer Chat – Exclusive Interview with Contact At Once!

How to buy a CRM | Part 5: Conclusion