Skip to the point if you don’t care to read the backstory.
I sit back, this morning, amazed at how unreliable email delivery is. It might be getting worse and worse every year. Due to abusive advertisers we all want to safeguard our inboxes from disgusting amounts of delete button presses. And so, car dealers suffer. Car dealers become email losers.
Sure, dealers’ practicing carpet bombing marketing tactics with “free” email campaigns can absolutely be given all the “I told you so’s” and “you get what you deserve’s” that we care to expound. Anyway, my point is not to get lost in a you reap what you sow scenario.