AI's Future in Automotive
AI's Future in Automotive
Best PracticesDealership Communication ToolsDealership Operations & ProcessesOpinions & Advice

AI’s Role in the Future of Automotive Retail

The Economist recently pointed to AI’s growing importance, stating that “the world’s most valuable resource is no longer oil, but data.” And with the vast majority of data—over 90 percent—being generated over the past two years, it’s no surprise that businesses across industries are looking for innovative ways to capitalize on this new form of …

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announcing dealerrefresh mini-webinars
announcing dealerrefresh mini-webinars
Best PracticesDealership Communication ToolsDealership Marketing

Introducing DealerRefresh Mini-Webinars and Live Web Chats

A colleague once told me, “I’d rather spend 60 minutes learning from someone who already figured out what I need to know, than spend days, weeks, or months trying to figure it out on my own.” This is precisely why webinars have and continue to be so popular. Problem is that in today’s business culture, …

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Is Your CRM Blacklisted?
Is Your CRM Blacklisted?
Best PracticesDealership Communication ToolsDealership Marketing

Dealing with a Blacklisted CRM and Measuring your Response Rate.

Skip to the point if you don’t care to read the backstory. I sit back, this morning, amazed at how unreliable email delivery is. It might be getting worse and worse every year. Due to abusive advertisers we all want to safeguard our inboxes from disgusting amounts of delete button presses. And so, car dealers suffer. Car …

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Best PracticesDealership Communication Tools

VIDEO: How to Reduce Lost Sales and Defection Rates

When the market is down, sales are declining, and lead volume is lower than normal.  How can your dealership respond, not just to maintain a flat line, but to turn around the trend and outsell the national average? What information is available, and what tools exist, to tackle this not-so-uncommon scenario? When Morrie’s Brooklyn Park …

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Best PracticesDealership Communication ToolsDealership MarketingOpinions & Advice

Confused by Attribution and Analytics? Don’t Sweat It!

You Don’t Need a PhD in Google Analytics, Attribution Models or Calculus to Hold Your Vendors Accountable There’s been so much talk about and money being spent on marketing attribution and analytics that many dealers are feeling bombarded by topics that seem very foreign when compared to the age-old DISC Test – that is “Does …

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Selling OEM Parts Online at Dealership
Selling OEM Parts Online at Dealership
Best PracticesDealership Communication ToolsDealership Marketing

VIDEO: 5-Step Roadmap to Selling OEM Parts Online at Your Dealership

From boosting sales to evading obsolescence, selling OEM parts and accessories online can add a lot of value to your new car dealership. Greater value means more customers and better recognition, and INCREASED PROFITABILITY. Problem is, most dealerships don’t know where to begin. In this 7-minute video, we break down step-by-step how your team can launch …

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Dynamic Inventory Ads
Dynamic Inventory Ads
Best PracticesDealership Communication ToolsDealership MarketingIndustry News & Trends

VIDEO: How to Use Dynamic Inventory Ads on Facebook and Google

Dynamically updated ads based on current dealer inventory are one of the hottest ad formats in automotive advertising right now. Not surprising, considering the dramatically improved targeting, relevancy, and performance these ads provide. The benefits of dynamic inventory ads on Facebook and Google include: Reach customers with laser-focused messaging based on their online car shopping …

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Automotive Marketing Attribution Discussion Panel
Automotive Marketing Attribution Discussion Panel
Best PracticesDealership Communication ToolsDealership MarketingIndustry EventsIndustry News & TrendsOpinions & Advice

10 Key Takeaways from the ‘Data Doesn’t Lie’ Panel Discussion (DSES 2017)

In October 2017 I had the honor of co-moderating a panel discussion at the DrivingSales Executive Summit. Together with fellow attribution front runner, Steve White, Founder & CEO of Clarivoy, and our dealer experts, Shaun Kniffin, Marketing & Technology Director of Germain Automotive Group and Ben Robertaccio, Marketing Director of the quickly-rising Morrie’s Automotive Group, …

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video: e-commerce, not just for millennials
video: e-commerce, not just for millennials
Best PracticesDealership Communication ToolsDealership Marketing

VIDEO: Online Vehicle Checkout – Not Just For Millennials

Millennials, the term used for the generation born between 1982 and 1997, differ substantially from previous generations when it comes to how they shop. This is equally as true for household items and consumer electronics as it is for cars. Dealers, however, because of the unique complexity to shopping and buying cars, are faced with …

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