Best PracticesDealership Communication ToolsDealership Marketing

Three Unlikely Places to Add Chat for Service

A few weeks ago, I discussed The Enormous Untapped Potential of Live Chat for Service (here’s Part 2) and how it benefits both your dealership’s processes and your service customers. The summarized version is that 30-40% of chats are related to fixed operations, and you should be chatting for the service department. Now, as promised, …
Best PracticesDealership Communication ToolsDealership MarketingIndustry EventsIndustry News & Trends

Introducing the All-New DealerRefresh Podcast – In the Mix

Don’t you just love a good old-fashioned radio show? Well if you do then you should listen to the radio. But if podcasts are your medium of choice, then be sure to subscribe the all-new DealerRefresh Podcast – “In the Mix!” Hosted by Refreshers Ryan Gerardi and Chris K Leslie, In the Mix is quickly …
Best PracticesDealership Communication ToolsDealership MarketingIndustry News & Trends

Introducing the Refresh Fridays Weekly Broadcast Series on DealerRefresh

[highlight color=”#f4b945″ font=”white”] Join the Conversation in the Dealer Forums [/highlight] Earlier this year we began experimenting with a new broadcast concept. The idea was to conduct a periodic live broadcast that was casual and fun yet productive for us and for the audience. After a few tests, Refresh Fridays was born. “Refresh Fridays” is a recurring …
Best PracticesDealership Communication ToolsDealership Marketing

VIDEO: Scaling personalization to all customers throughout the buying journey

Artificial Intelligence used to be something you’d only see in science-fiction novels, comics or movies. But these days AI isn’t just for Terminators and space ships with an axe to grind. Car dealers are now able to use AI to improve personalization on their website and engage customers more fully – engagement that can be …
Best PracticesDealership Communication ToolsDealership Operations & ProcessesIndustry Events

The Best Internet Sales Process Ever!

Let’s be clear about the best “anything” when it comes to helping dealers sell cars: This new, best “thing” is only as good as the execution by your team. The best CRM for you and your team, for example, is the one that they’ll use. Period. It’s one that is intuitive and simple; and one …
Best PracticesDealership Communication ToolsDealership Marketing

VIDEO: ‘Intelligently’ Engage Auto Shoppers with Live Video Streaming

How many applications (or vendor solutions) do you need to effectively communicate with YOUR CUSTOMERS intelligently, dynamically, and personally? This question (and others) is/are what we discussed in this exclusive DealerRefresh Web Chat with Dropin Auto Brand Ambassador Larry West [LinkedIn]. With more than 30 years of Automotive experience including Dealer and General Manager roles …
Dealership Communication ToolsDealership MarketingDealership Operations & Processes

Vast Launches CarStory Insights to Transform the Future of Auto Sales

Dealers Can Now Tap Predictive Analytics to Maximize Turn & Profits AUSTIN, Texas—September 19, 2017— CarStory , the automotive AI platform from Vast , today unveiled CarStory Insights , the first product to predict when cars will sell and for how much. CarStory Insights builds on 12 years of data and analytics expertise. Combining this …
Dealership Communication ToolsIndustry News & TrendsPR Announcements

Cars.com Enhances Car Shopping Experience With Latest Feature, Salesperson Connect

CHICAGO, September 12th, 2017 – Cars.com is announcing its latest car shopping feature, Salesperson Connect, which helps connect dealership salespeople directly to in-market shoppers before visiting the dealer lot, creating a more personalized car shopping experience for consumers. DealerRater, a Cars.com company, launched DealerRater Connections earlier this year to help connect consumers directly with dealer salespeople through …
Dealership Communication ToolsDealership Marketing

The Ultimate Guide to Video and Email

Video is king, there’s no way around it. It’s the Tesla of marketing, ruler of the seven kingdoms, the end-all-be-all of content. It sells better, conveys better, and it’s found better. In strategizing any sort of video efforts for your brand these days, it would be difficult to escape sending personalized video to your customers and prospects. …
Dealership Communication ToolsIndustry News & TrendsOpinions & Advice

The Autonomy Quatrains ….a Reality Check.

Nostradamus would be having a field day. When pondering the impact of Autonomous Driving Vehicles, the predictions about the future of automotive (and the resulting impact to society) are, if anything, vast. In a world that requires constant content, everyone has an opinion and the ability to publish their opinions. So they do. The Unbridled …