Dealership Communication Tools – Page 5 – DealerRefresh | DealerRefresh Automotive Dealer Forums

Case Study: Tell Lost Sales to “Get Lost” with Traffic Conversion Analysis (TCA)

When the market is down, sales are declining, and lead volume is lower than normal, how can your dealership respond, not just to maintain a flat line, but to turn around the trend and outsell the national average? What information is available, and what tools exist, to tackle this not-so-uncommon scenario? When Morrie’s Brooklyn Park …

Dealership Communication Tools Dealership Marketing

INFOGRAPHIC: The Concierge Economy and Your Dealership

What do grocery stores, weather apps, and streaming content providers have in common? ANSWER: They all use concierge services to personalize the user experience, and drive revenue. Concierge services include anything that puts items or services in front of customers before they even realize they need it. It’s the approach behind grocery stores that present …

Best Practices Dealership Communication Tools Dealership Marketing

I’m Tired of Hearing That Car Dealers are ‘So Behind the Rest of the World!’

I’m Tired of Hearing That Car Dealers are ‘So Behind the Rest of the World!’ It seems everywhere you turn in automotive you hear how behind dealers are compared to every other industry when it comes to technology, marketing and the customer experience. Frankly, I’m growing tired of this constant drumbeat; and not just because …

Corruptive Technology

Chances are if you were finishing your business education in the late nineties, The Innovators Dilemma, by Clayton Christensen, was mandatory reading. To this day it’s still considered one of the best business books in modern times. It was in this book that Christensen coins the term disruptive technology (later changed to disruptive innovation), to describe …

Where to add Dealer Chat Option for Service

Best Practices Dealership Communication Tools Dealership Marketing

Three Unlikely Places to Add Chat for Service

A few weeks ago, I discussed The Enormous Untapped Potential of Live Chat for Service (here’s Part 2) and how it benefits both your dealership’s processes and your service customers. The summarized version is that 30-40% of chats are related to fixed operations, and you should be chatting for the service department. Now, as promised, …

Best Practices Dealership Communication Tools Dealership Marketing Industry Events Industry News & Trends

Introducing the All-New DealerRefresh Podcast – In the Mix

Don’t you just love a good old-fashioned radio show? Well if you do then you should listen to the radio. But if podcasts are your medium of choice, then be sure to subscribe the all-new DealerRefresh Podcast – “In the Mix!” Hosted by Refreshers Ryan Gerardi and Chris K Leslie, In the Mix is quickly …

Refresh Fridays with Steve Stauning, Ryan Gerardi, Tom LaPointe, and Jeff Kershner

Best Practices Dealership Communication Tools Dealership Marketing Industry News & Trends

Introducing the Refresh Fridays Weekly Broadcast Series on DealerRefresh

[highlight color=”#f4b945″ font=”white”] Join the Conversation in the Dealer Forums [/highlight] Earlier this year we began experimenting with a new broadcast concept. The idea was to conduct a periodic live broadcast that was casual and fun yet productive for us and for the audience. After a few tests, Refresh Fridays was born. “Refresh Fridays” is a recurring …

Best Practices Dealership Communication Tools Dealership Marketing

VIDEO: Scaling personalization to all customers throughout the buying journey

Artificial Intelligence used to be something you’d only see in science-fiction novels, comics or movies. But these days AI isn’t just for Terminators and space ships with an axe to grind. Car dealers are now able to use AI to improve personalization on their website and engage customers more fully – engagement that can be …

Best Practices Dealership Communication Tools Dealership Operations & Processes Industry Events

The Best Internet Sales Process Ever!

Let’s be clear about the best “anything” when it comes to helping dealers sell cars: This new, best “thing” is only as good as the execution by your team. The best CRM for you and your team, for example, is the one that they’ll use. Period. It’s one that is intuitive and simple; and one …

Best Practices Dealership Communication Tools Dealership Marketing

VIDEO: ‘Intelligently’ Engage Auto Shoppers with Live Video Streaming

How many applications (or vendor solutions) do you need to effectively communicate with YOUR CUSTOMERS intelligently, dynamically, and personally? This question (and others) is/are what we discussed in this exclusive DealerRefresh Web Chat with Dropin Auto Brand Ambassador Larry West [LinkedIn]. With more than 30 years of Automotive experience including Dealer and General Manager roles …

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Dealership Communication Tools – Page 5 – DealerRefresh

Case Study: Tell Lost Sales to “Get Lost” with Traffic Conversion Analysis (TCA)

INFOGRAPHIC: The Concierge Economy and Your Dealership

I’m Tired of Hearing That Car Dealers are ‘So Behind the Rest of the World!’

Corruptive Technology

Three Unlikely Places to Add Chat for Service

Introducing the All-New DealerRefresh Podcast – In the Mix

Introducing the Refresh Fridays Weekly Broadcast Series on DealerRefresh

VIDEO: Scaling personalization to all customers throughout the buying journey

The Best Internet Sales Process Ever!

VIDEO: ‘Intelligently’ Engage Auto Shoppers with Live Video Streaming