As more and more innovative tech products emerge into the market place and have the potential to change the competitive landscape, businesses are left trying to decide when to adopt and when to ignore. In early 2015 a study by Salesforce.com published that close to 8 out of 10 US businesses believe that wearables will remodel the future success of their businesses. [Read more…]
Picture two young men, sitting in wheelchairs next to each other. Their body movement restricted by a severe mental/physical handicap. No way to communicate with each other.
Their wheelchairs each have a shiny new mobile device and a big yellow button on their armrest. A cross-hair tracking tool lets them select an application. They speed through the simple UI and select an app using the button. Before I can realize it, he sent his friend a message. He laughs, his eyes grow large and I can feel the pure joy he’s experiencing.
His friend responds and he shows the same huge smile. He looks up at me as if proudly showing off what he just did. I wiped my eyes after seeing this.
This was how I knew my first visit to the 2014 Mobile World Congress (MWC) in Barcelona, Spain was going to be incredible.
The MWC is the world’s largest mobile conference with over 80,000 attendees representing 200 countries; four days of mobile technology solutions within five pavilions the size of football stadiums. It’s more than massive. This is the Disney World of mobile technology and I was a little kid on his first visit to the park.
The bleeding-edge mobile mindset, products and services introduced at the MWC set the standards for the pending trends the rest of the world experiences during the next 12-18 months. [Read more…]
6. Internal marketing departments will continue to add specialists who focus on their individual areas of expertise. Highly focused automotive search performance officers will become integral members of the marketing teams. Dedicated social media individuals and/or small content teams will continue to expand and work closely with the marketing department, the search team and even the dealership staff to drive the socially aware ecosystem every store should have in place.
A State of Word of Mouth Marketing Survey stated that total social media advertising spending will reach $4.6 billion this year, up 35% from $3.4 billion in 2012; looking ahead, they see social media ad spending climbing to $8.22 billion by 2015. This would indicate a total annual growth rate of around 35% over the next two years. This growth will require highly skilled, dedicated professionals who are prepared to manage these efforts effectively.
I’ve been using Google Glass for a couple of months now and wanted to share my experiences with the automotive community. My hope is to shed some light on where this segment is heading and what our industry can prepare for in the near term.
Google Glass is currently the most popular example of the future of wearable technology. There are plenty of helpful and practical wearable technology solutions currently available. The most popular example falls within the Quantified Self category, this includes health tracking tools such as the Nike Fuel band.
The range of solutions continues to expand as smart watches by Samsung have already been released (Galaxy Gear) Apple and Google are rumored to enter this space with their own solutions as well. There are also other competitors trying to introduce their own version of Google Glass. Many of the competitors are trying to position themselves differently claiming other uses for athletics or specific industries leveraging 3D augmented reality.