NADA 100 New Orleans Recap from DealerRefresh
NADA 100 New Orleans Recap from DealerRefresh
Industry EventsIndustry News & Trends

NADA 100 New Orleans Refresh from Ryan Gerardi

NADA and its dealer members have experienced many major milestones over the past 100 years, and had the fortune of celebrating this in New Orleans last month at NADA 100. Being adaptable to changing circumstances has allowed NADA and its members to thrive. The traits of hard work, diligence and perseverance continue to propel dealers toward …

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Eric Miltsch - 2017 5 Automotive Marketing Predictions
Eric Miltsch - 2017 5 Automotive Marketing Predictions
Dealership Communication ToolsDealership MarketingIndustry News & Trends

5 Automotive Marketing Predictions For 2017

Back again for my annual car dealership predictions post for the retail automotive industry. This year will be defined by a new level of awareness surrounding relevant marketing, the state of accountability and performance, and understanding mobile consumer behavior. I believe we’ll reach a higher consciousness of execution, operational excellence, and results that every level of the dealership …

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Dealership Operations & ProcessesIndustry News & Trends

It’s my data – How do I get access to it?

[highlight color=”#F0F0F0″ font=”black”]This is a follow up to my previous article “Who owns dealership data?”[/highlight] Attending back-to-back conferences (DSES and JP Power marketing summit) was a real eye opener! I saw tremendous energy and clear thinking about the new age of automotive retailing. And it is a new age…. our customers demand a better sales …

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Call me - Maybe
Call me - Maybe
Dealership Communication ToolsDealership Operations & ProcessesIndustry News & Trends

Hey, Mike Jackson: So Call Me, Maybe

So Call Me, Maybe (Author’s Note: While the title of this post might lead you to believe this is all about AutoNation, it is not. The issues addressed here are common across nearly every large dealership group I encounter – publicly traded or private.) … Hey Mike Jackson, is it true you wrote the following …

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#DSES '16 Recap
#DSES '16 Recap
Best PracticesDealership MarketingIndustry EventsIndustry News & Trends

Recap of 2016 DrivingSales Executive Summit and AutoVentures

For three days in the middle of October in the far reaches of the Bellagio Hotel and Casino in Las Vegas – the Conference Center – nearly a thousand of the auto retail industry’s more savvy dealers and thought leaders assembled to attend the industry’s most progressive dealer executive event – the 7th Annual DrivingSales …

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Self-Driving Cars: the Winners the Losers
Self-Driving Cars: the Winners the Losers
Best PracticesDealership Operations & ProcessesIndustry News & Trends

How America’s New Car Dealers Can Prepare – For the Coming Autonomous Vehicle Disruption

As I wrote in 2015’s Self-Driving Cars: the Winners and the Losers, new car dealers will be among the “Obvious Losers” when, not if, self-driving vehicles become ubiquitous. However, I also predicted that this evolution wouldn’t likely begin impacting new car dealers before 2025. My timeline has actually contracted a little in the last year and …

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Best PracticesDealership Communication ToolsIndustry EventsIndustry News & TrendsOther Stuff

Digital Dealer 21 Review with Kevin Frye #DD21

When it is 104 degrees, do you enjoy: Replacing the shingles on your house Laying down some new asphalt for your driveway Going to Las Vegas in August… Aw c’mon, it’s a dry heat, right? Kinda like the inside of one of those convection ovens I suppose. Yes, it was HOT in Las Vegas, and …

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Back to the Dealership
Back to the Dealership
Best PracticesDealership MarketingIndustry News & TrendsOther Stuff

Kershner’s – Back to the Dealer Diary

It’s been a bit over 10 years since I’ve been on ground level (day to day operations) at the dealership. Since then, was on the “corporate” level for one of the more larger groups in the US, director of marketing for a smaller group in my hometown, helped build and get AutoHook off the ground and consulted with …

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Millennials, Cereal, and The Billion Dollar Implications on the Auto Industry
Millennials, Cereal, and The Billion Dollar Implications on the Auto Industry
Dealership Communication ToolsDealership MarketingDealership Operations & ProcessesIndustry News & Trends

Millennials, Cereal, and The Billion Dollar Implications on the Auto Industry

Nearly 40 percent of millennials don’t eat cereal because it’s too much work to clean up. That was the claim of the article that caught my eye earlier this week. The article was based on a study done by The New York Times. Stunned, I asked the token millennial on our team if he eats cereal. …

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Best PracticesDealership Communication ToolsDealership MarketingIndustry News & Trends

Only Good (Dealer Digital Strategies) Die Young

In the wake of the many recent rockstar deaths I felt it would be relevant to start a conversation on what Automotive Digital Marketing tools and strategies really should die this year. It’s time we take a hard look at these long time, waste of times, and begin a discussion on higher-level and higher-quality strategies …

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