Dealership Communication ToolsDealership MarketingIndustry News & Trends

4 Predictions in 2016 for Car Dealerships

Another new year and even more new opportunities. If you’re not growing personally and professionally, irrelevance awaits you. I love pushing myself to continue learning more every year and if you’re reading this, you probably do too. Here’s my mental dump on the latest marketing strategies, technology trends and consumer behavior. Let’s see what’s in store for 2016 …
Dealership Communication ToolsIndustry News & Trends

Adding Monitoring Systems to Vehicles. Good or Bad?

“That’s nothing to worry about Mr. Kershner, that light don’t mean a thing.” If my car actually told me why the check engine light came on I’m not fully convinced I would believe it. Beginning in this month, Lexus will begin offering a monitoring system for customers to be contacted by their dealerships to tell …
Best PracticesDealership MarketingIndustry News & Trends

Current State of Dealership Websites – PCG Research Reveals

Considering a new website for your dealership? Before taking the plunge, you may want to consider downloading the latest PCG Research report on the current state of automotive dealership websites here in the States. Be prepared, the report is 30 pages deep. Thirty pages of valuable information that will help steer you down a more educated path …
Best PracticesIndustry News & Trends

Content Parity: Moving Toward the One Web Concept

Consumers are shopping from their mobile devices more than ever before, but are they expecting to find the same amount of content and information. Yes, they are! Although the percentage of keyword searches and site visits coming from mobile devices has skyrocketed, the content requirements of consumers and search engines have not changed. Both want the same content …